Quince raises $500M at $10B valuation in Series E round

The e-commerce company known for its $50 cashmere sweaters has seen its valuation more than double in less than a year.

Published on Mar. 11, 2026

Got story updates? Submit your updates here. ›

Quince, an e-commerce company that manufactures and sells its own products directly to consumers, has raised a $500 million Series E round at a $10.1 billion valuation. The round was led by previous investor Iconiq, which also led Quince's $200 million Series D in early 2025 at a $4.5 billion valuation. Quince has faced some lawsuits from brands alleging it is selling dupes of their designs, but the company says its top-line revenue has now surpassed $1 billion.

Why it matters

Quince's rapid growth and valuation increase highlight the continued investor appetite for e-commerce companies that can manufacture and sell products directly to consumers, especially those that can predict sales and reduce waste through smaller batch production. However, the lawsuits over alleged design copying raise questions about Quince's business practices and reputation.

The details

Quince, which launched out of beta in 2020, calls its business model 'manufacturer-to-consumer.' The company says that by owning most of its own tech stack and controlling its designs and manufacturing, it can more accurately predict sales and engage in smaller batch production with less waste, unlike typical fast fashion retailers. Other participating investors in the Series E round include Basis Set Ventures, Wellington Management, Wndrco, MarcyPen Capital Partners, Ballie Gifford, Notable Capital, and DST Global.

  • Quince raised a $200 million Series D round in early 2025 at a $4.5 billion valuation.
  • Quince announced the $500 million Series E round at a $10.1 billion valuation on March 11, 2026.

The players

Quince

An e-commerce company that manufactures and sells its own products directly to consumers, known for its $50 cashmere sweaters.

Iconiq

A venture capital firm that led Quince's $200 million Series D round in early 2025 and the $500 million Series E round.

Tapestry

The parent company of Coach, which is suing Quince for allegedly selling dupes of its designs.

Williams Sonoma

A home goods retailer that is suing Quince for allegedly selling dupes of its designs.

Deckers

A footwear company that sued Quince over footwear designs, but a court ruled in Quince's favor.

Got photos? Submit your photos here. ›

The takeaway

Quince's rapid growth and valuation increase demonstrate the continued investor appetite for e-commerce companies that can manufacture and sell products directly to consumers. However, the lawsuits over alleged design copying raise questions about Quince's business practices and reputation, which the company will need to address as it continues to scale.