Private Advisor Group Trims Salesforce Holdings

Hedge fund reduces stake in CRM provider by 11.6% in Q3

Published on Mar. 11, 2026

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Private Advisor Group LLC lowered its stake in Salesforce Inc. (NYSE:CRM) by 11.6% during the third quarter, according to a recent SEC filing. The fund now owns 69,685 shares of the CRM provider's stock, valued at $16.5 million.

Why it matters

Salesforce is a major player in the customer relationship management (CRM) software market, and changes in institutional ownership can signal shifts in investor sentiment around the stock.

The details

According to the filing, Private Advisor Group sold 9,103 Salesforce shares during the quarter. The firm now holds a $16.5 million position in the CRM provider. Several other hedge funds also adjusted their Salesforce holdings last quarter, with some increasing and others decreasing their stakes.

  • The filing covers the third quarter of 2026.

The players

Private Advisor Group LLC

A hedge fund that manages investments for private clients.

Salesforce Inc.

A leading provider of customer relationship management (CRM) software and cloud-based enterprise applications.

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The takeaway

This filing highlights the shifting institutional ownership around Salesforce, a bellwether in the CRM software industry. Investors will be watching to see if other major funds make similar adjustments to their Salesforce positions in the coming quarters.