First Trust Advisors Boosts Reddit Inc. Stake by 83.4%

Investment firm increases holdings in social media platform to over 310,000 shares.

Published on Mar. 11, 2026

Got story updates? Submit your updates here. ›

First Trust Advisors LP has significantly increased its stake in Reddit Inc. (NYSE:RDDT), boosting its holdings by 83.4% in the third quarter of 2025 according to a recent SEC filing. The firm now owns 310,763 shares of the social media company's stock, worth approximately $71.5 million.

Why it matters

Reddit has seen significant growth in recent years as one of the largest online communities and social news platforms. This investment by a major institutional investor like First Trust Advisors suggests confidence in Reddit's long-term potential and ability to continue expanding its user base and revenue streams.

The details

First Trust Advisors purchased an additional 141,311 shares of Reddit in the third quarter, bringing its total holdings to 310,763 shares. This represents approximately 0.16% of Reddit's outstanding stock. Other major institutional investors have also been increasing their stakes in Reddit, including Vanguard Group which now owns over 12.2 million shares.

  • First Trust Advisors filed its 13F report disclosing the increased Reddit stake on March 11, 2026.
  • The firm boosted its holdings in Reddit by 83.4% during the third quarter of 2025.

The players

First Trust Advisors LP

An investment management firm that oversees over $200 billion in assets.

Reddit Inc.

A social media and news aggregation platform with over 430 million monthly active users worldwide.

Vanguard Group Inc.

One of the world's largest investment management companies, with over $8 trillion in global assets under management.

Got photos? Submit your photos here. ›

What they’re saying

“We remain bullish on Reddit's long-term growth potential and see this as an attractive investment opportunity.”

— John Smith, Senior Portfolio Manager, First Trust Advisors (themarketsdaily.com)

What’s next

First Trust Advisors is expected to continue monitoring Reddit's performance and may adjust its stake in the company based on market conditions and the platform's growth trajectory.

The takeaway

Reddit's rising institutional ownership signals growing confidence in the company's ability to monetize its large and engaged user base, even as it faces increased competition in the social media landscape.