U.S. Postal Service to Celebrate Lowrider Culture with New Stamp Series

A stamp unveiling and car show in San Francisco's Bayview will honor lowriders as a vital American art form.

Published on Mar. 8, 2026

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The U.S. Postal Service is rolling out a series of Forever stamps commemorating lowrider culture, with a public celebration and car show scheduled for next weekend in San Francisco's Bayview neighborhood. The stamps feature five classic lowrider cars, including a 1946 Chevrolet Fleetline, 1958/1963/1964 Chevrolet Impalas, and a 1987 Oldsmobile Cutlass Supreme.

Why it matters

The introduction of these stamps marks a turning point in the public perception of lowriders, which were once associated with poverty and crime but are now recognized as a vital American art form. The event celebrates the rich history and craftsmanship of the lowrider community, especially in Latino neighborhoods like San Francisco's Mission District.

The details

The stamp unveiling and car show will take place on Saturday, March 14 from 11 a.m. to 4 p.m. at the USPS facility in the Bayview. The event will feature classic lowrider cars, live music, local vendors, and a performance by the Indigenous dance group Danza Azteca Xitlalli-Xolotl. The five Forever stamps were designed by Antonio Alcala using photos by Humberto 'Beto' Mendoza and Philip Gordon, with pinstriping by Danny Alvarado.

  • The stamps will be issued and available for purchase on Saturday, March 14, 2026.
  • The public celebration and car show will take place from 11 a.m. to 4 p.m. on Saturday, March 14, 2026.

The players

U.S. Postal Service

The United States Postal Service is rolling out a series of Forever stamps commemorating lowrider culture as a vital American art form.

Roberto Hernández

The founder and president of the San Francisco Lowrider Council, who said the stamp rollout 'validates the history, craftsmanship, and community pride that has defined the Mission District and Latino neighborhoods across the country for generations.'

Jeffrey Moline

The USPS San Francisco plant manager, who said 'Lowrider cars represent a great deal of pride on the parts of the owners, the painters, and detailers, and the car clubs,' and that it is an honor to recognize this 'rich, dynamic heritage' with the new stamps.

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What they’re saying

“This isn't just about a stamp; it's about respect. For years, our community fought for the right to cruise and express ourselves in the streets. Seeing our culture honored by the USPS validates the history, craftsmanship, and community pride that has defined the Mission District and Latino neighborhoods across the country for generations.”

— Roberto Hernández, Founder and President, San Francisco Lowrider Council

“Lowrider cars represent a great deal of pride on the parts of the owners, the painters, and detailers, and the car clubs. It is an honor to recognize this rich, dynamic heritage with our new Lowrider Commemorative Forever Stamps and celebrate with our San Francisco community.”

— Jeffrey Moline, USPS San Francisco Plant Manager

What’s next

The stamps will be available for purchase starting on Saturday, March 14, 2026 at the USPS facility in San Francisco's Bayview neighborhood.

The takeaway

The introduction of these Lowrider Forever stamps by the U.S. Postal Service represents a significant shift in the public perception and appreciation of lowrider culture, which has long been an important part of Latino communities in San Francisco and across the country.