- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
a.k.a. Brands Reports Q4 Earnings, Outlines 2026 Priorities
Company sees continued sales growth, improved inventory discipline, and higher profitability in the year ahead.
Published on Mar. 6, 2026
Got story updates? Submit your updates here. ›
a.k.a. Brands, the parent company of online fashion brands like Princess Polly and Culture Kings, reported its fourth-quarter and fiscal 2025 results. The company outlined its priorities and financial outlook for fiscal 2026, pointing to continued sales growth, tighter inventory management, and an expected increase in profitability as it moves past tariff and supply chain challenges that impacted 2025.
Why it matters
As a portfolio of digitally native fashion brands, a.k.a. Brands' performance provides insights into the state of the online apparel market. The company's ability to navigate supply chain disruptions and expand its omnichannel presence, including new retail stores, will be closely watched by investors and industry observers.
The details
For fiscal 2025, a.k.a. Brands grew net sales 4.4% to $600 million, with the U.S. region, its largest and fastest-growing market, increasing sales 7% to $394 million. The company made operational improvements during the year, including reducing inventory by 10% year-over-year through disciplined management and a shift to a 'test and repeat' merchandising approach. a.k.a. Brands also diversified its supply chain, with 50% of U.S. sourcing now from outside of China. However, tariff-related pressure negatively impacted fiscal 2025 gross margins by around 100 basis points. In Q4, net sales increased 3.1% to $164 million, but gross margin declined 30 basis points to 55.6% due to out-of-stock issues and higher costs.
- a.k.a. Brands reported its Q4 and fiscal 2025 results on March 6, 2026.
- The company provided its financial outlook for fiscal 2026.
The players
a.k.a. Brands
The parent company of online fashion brands like Princess Polly, Petal & Pup, Culture Kings, and mnml.
Ciaran Long
CEO of a.k.a. Brands.
Kevin Grant
CFO of a.k.a. Brands.
What they’re saying
“We must not let individuals continue to damage private property in San Francisco.”
— Robert Jenkins, San Francisco resident (San Francisco Chronicle)
“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”
— Gordon Edgar, grocery employee (Instagram)
What’s next
The company expects to open 4-5 new Princess Polly stores in fiscal 2026 as it continues to expand its omnichannel presence.
The takeaway
a.k.a. Brands is positioning itself for stronger profitability in fiscal 2026 as it moves past supply chain and tariff-related headwinds. The company's ability to diversify its sourcing, improve inventory management, and expand its retail footprint will be key to driving growth and margin expansion in the year ahead.
