Montag A & Associates Inc. Reduces Salesforce Inc. Stock Position

Investment firm lowers stake in CRM provider by 87.7% in Q3 2025

Mar. 5, 2026 at 11:42am by Ben Kaplan

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Montag A & Associates Inc., an investment management firm, lowered its holdings in shares of Salesforce Inc. (NYSE:CRM) by 87.7% in the third quarter of 2025, according to a recent SEC filing. The firm's stake in the CRM provider was reduced from 18,870 shares to just 2,636 shares, valued at $626,000.

Why it matters

Montag A & Associates' significant reduction in its Salesforce position could signal a broader shift in investor sentiment towards the software company, which has seen its stock price decline in recent quarters amid macroeconomic headwinds. The filing provides insight into the investment decisions of one institutional investor and may foreshadow similar moves by other funds.

The details

According to the SEC disclosure, Montag A & Associates sold 18,870 shares of Salesforce stock during the third quarter, leaving the firm with a much smaller position of 2,636 shares valued at $626,000. The investment management company did not provide a specific rationale for the portfolio changes, but the move comes as Salesforce has faced pressure on its stock price, which has fallen from a 52-week high of $298.08 to around $193 currently.

  • Montag A & Associates filed the 13F report disclosing the Salesforce position changes on March 5, 2026.
  • The portfolio adjustments occurred during the third quarter of 2025.

The players

Montag A & Associates Inc.

An investment management firm that provides portfolio management services to institutional and individual clients.

Salesforce Inc.

A global provider of cloud-based customer relationship management (CRM) and enterprise software solutions, headquartered in San Francisco.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

The takeaway

Montag A & Associates' significant reduction in its Salesforce position reflects the broader market uncertainty surrounding the software company, which has seen its stock price decline in recent quarters. This filing provides a glimpse into the investment decisions of one institutional investor and may foreshadow similar moves by other funds as they reevaluate their exposure to Salesforce amid the current economic climate.