Match Group Eliminates COO Role as Dating Apps Struggle to Connect with Gen Z

Hesam Hosseini departs after 18 years as CEO Spencer Rascoff takes on more operational responsibilities.

Published on Mar. 5, 2026

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Match Group, the owner of Tinder and other dating apps, has announced the elimination of the Chief Operating Officer (COO) role, resulting in the departure of Hesam Hosseini. This move comes as the dating app industry faces challenges in engaging with the younger Generation Z users, leading to a shift in the company's leadership and operations.

Why it matters

The dating app industry has been grappling with a shift in user preferences, as younger generations, particularly Gen Z, are increasingly opting for real-world social experiences over digital dating platforms. This change in consumer behavior has put pressure on companies like Match Group to adapt their strategies and leadership to better connect with this demographic.

The details

Hosseini had been in the COO role since April 2025, following a previous promotion. His departure is part of a broader shakeup in Match Group's internal leadership, which also saw the departure of the company's President, Gary Swidler, and other layoffs aimed at saving the company $100 million annually. These changes are taking place under the leadership of Match Group's new CEO, Spencer Rascoff, the former co-founder of Zillow, who joined the company in February of last year.

  • Hosseini was promoted to the COO role on April 1, 2025.
  • Rascoff joined Match Group as CEO in February 2025.

The players

Hesam Hosseini

Former Chief Operating Officer of Match Group, who had been with the company for 18 years.

Spencer Rascoff

Current CEO of Match Group and former co-founder of Zillow.

Gary Swidler

Former President of Match Group, who departed the company amid the recent leadership changes.

Match Group

The parent company of dating apps like Tinder, which is facing challenges in connecting with younger, Gen Z users.

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What they’re saying

“I've had a front row seat to seeing our category grow into the number one way people find meaningful connection, and I'm confident in the future direction.”

— Hesam Hosseini, Former Chief Operating Officer (LinkedIn)

What’s next

Tinder, one of Match Group's flagship apps, is planning to host its first-ever product event this month to showcase new features and provide insights into its future roadmap. This event is intended to reassure investors that the company has a plan to address the evolving dating app landscape and engage with younger users.

The takeaway

The elimination of the COO role at Match Group and the departure of key executives highlight the challenges the dating app industry is facing in connecting with the younger Generation Z demographic. As consumer preferences shift towards real-world social experiences, companies like Match Group are being forced to adapt their leadership, strategies, and product offerings to remain relevant and competitive.