Brilliant Earth Reports Record Quarterly Net Sales

Jewelry retailer sees largest quarter ever of net sales, driven by strategic assortment expansion and strong profitability

Published on Mar. 5, 2026

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Brilliant Earth Group, Inc., an innovative global leader in ethically sourced fine jewelry, announced financial results for the fourth quarter and fiscal year 2025, including record quarterly net sales of $124.4 million and annual net sales of $437.5 million. The company saw strong growth in total orders, repeat orders, and fine jewelry bookings, while maintaining a robust gross margin despite headwinds in precious metal prices and tariffs.

Why it matters

Brilliant Earth's record performance highlights the company's ability to gain market share and drive profitable growth in the fine jewelry industry, even amid broader economic challenges. The company's strategic expansion of its product assortment, focus on sustainability and ethics, and data-driven business model have positioned it as an industry disruptor.

The details

In the fourth quarter, Brilliant Earth delivered net sales of $124.4 million, its largest quarter ever, with total orders growing 6.5% year-over-year and repeat orders growing 15%. The company also saw a 34% year-over-year increase in fine jewelry bookings, reaching 23% of total bookings in the quarter. Despite facing headwinds in precious metal prices and tariffs, Brilliant Earth maintained a strong gross margin of 55.9% in the quarter and 57.5% for the full year.

  • Brilliant Earth reported financial results for the three and twelve months ended December 31, 2025.
  • The company's fourth quarter and fiscal year 2025 ended on December 31, 2025.

The players

Brilliant Earth Group, Inc.

An innovative, global leader in ethically sourced fine jewelry, founded in 2005 with a mission to create a more transparent, sustainable, and compassionate jewelry industry.

Beth Gerstein

Co-Founder and Chief Executive Officer of Brilliant Earth.

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What they’re saying

“We closed our 20th anniversary year with our largest quarter of Net Sales in company history, delivering results that demonstrate our continued ability to gain market share and drive profitable growth. This quarter marks continued success in the strategic expansion of our assortment with fine jewelry bookings growing 34% year-over-year and reaching 23% of total bookings in the quarter.”

— Beth Gerstein, Co-Founder and Chief Executive Officer (Globe Newswire)

What’s next

Brilliant Earth is well-positioned to continue outperforming the industry and gaining share in 2026, with a focus on strategic assortment expansion, sustainability, and data-driven growth.

The takeaway

Brilliant Earth's record quarterly and annual performance, driven by its innovative business model, ethical sourcing practices, and strategic product expansion, demonstrates the company's ability to disrupt the traditional fine jewelry industry and capitalize on growing consumer demand for sustainable and transparent luxury goods.