The RealReal Receives 'Moderate Buy' Rating from Analysts

Shares of the luxury resale platform have earned a consensus recommendation from brokerages.

Published on Mar. 4, 2026

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Shares of The RealReal, Inc. (NASDAQ:REAL) have earned a 'Moderate Buy' consensus recommendation from the nine ratings firms currently covering the company, according to a report from MarketBeat. The average 12-month price target among the analysts is $18.0625.

Why it matters

The RealReal is a leading online marketplace for authenticated luxury resale items, positioning itself as a key player in the growing secondhand luxury market. The 'Moderate Buy' rating from analysts suggests they see potential upside in the company's stock despite some recent volatility.

The details

The analysts' ratings include one 'sell' rating, two 'hold' ratings, five 'buy' ratings, and one 'strong buy' rating. BTIG Research reaffirmed a 'buy' rating and $18.00 price target, while Weiss Ratings issued a 'sell (d-)' rating. B. Riley Financial, William Blair, and UBS Group have also weighed in with positive ratings and price targets on The RealReal's stock.

  • The analyst ratings and price targets were reported on March 4, 2026.

The players

The RealReal, Inc.

An online marketplace specializing in the authenticated resale of luxury goods, founded in 2011 and headquartered in San Francisco.

Julie Wainwright

The entrepreneur who founded The RealReal in 2011.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

The 'Moderate Buy' rating from analysts reflects The RealReal's position as a leader in the growing luxury resale market, though the company continues to face some volatility as it works to solidify its business model and profitability.