Salesforce Stock Rises After Analyst Upgrade

Shares of the cloud software company climb 1.7% on Citigroup price target increase.

Mar. 3, 2026 at 10:10pm by Ben Kaplan

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Shares of Salesforce Inc. (NYSE:CRM) were up 1.7% during mid-day trading on Tuesday after Citigroup raised their price target on the stock from $197.00 to $200.00. Citigroup currently has a neutral rating on the stock. Salesforce traded as high as $198.67 and last traded at $196.24, with approximately 13,117,866 shares changing hands during the trading session.

Why it matters

Salesforce is one of the leading providers of cloud-based customer relationship management (CRM) software and enterprise applications. Analyst upgrades and price target changes can significantly impact the stock price and investor sentiment around the company.

The details

Citigroup analyst Walter Pritchard raised his price target on Salesforce from $197 to $200, while maintaining a neutral rating on the stock. The upgrade comes as Salesforce continues to be a dominant player in the CRM software market, with a broad portfolio of products spanning sales, service, marketing, commerce, and analytics.

  • Salesforce shares traded as high as $198.67 on Tuesday, March 3, 2026.

The players

Salesforce

A global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications.

Citigroup

A multinational investment bank and financial services corporation that provides research coverage on Salesforce.

Walter Pritchard

A Citigroup analyst who covers Salesforce and raised the price target on the stock.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

The takeaway

The Salesforce stock upgrade by Citigroup highlights the company's continued dominance in the CRM software market and the importance of analyst coverage and price target changes for technology stocks.