Rafferty Asset Management Boosts Salesforce Stake

Institutional investor increases position in CRM by 3.8% in Q3

Mar. 3, 2026 at 7:55am by Ben Kaplan

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Rafferty Asset Management LLC, an institutional investor, raised its position in Salesforce Inc. (NYSE:CRM) by 3.8% in the third quarter, according to a recent SEC filing. The firm now owns 344,945 shares of the CRM provider's stock, worth $81.75 million as of the latest reporting period.

Why it matters

Rafferty's increased stake in Salesforce reflects ongoing institutional investor interest in the cloud software company, which has faced some recent headwinds but remains a dominant player in the customer relationship management (CRM) market.

The details

According to the filing, Rafferty Asset Management added 12,492 shares of Salesforce to its portfolio during the third quarter. The firm now holds a total of 344,945 shares, up from 332,453 shares held at the end of the prior quarter.

  • Rafferty Asset Management increased its Salesforce stake in the third quarter of 2026.

The players

Rafferty Asset Management LLC

An institutional investment firm that manages a portfolio of stocks, including a position in Salesforce.

Salesforce Inc.

A leading provider of cloud-based customer relationship management (CRM) software and other enterprise applications.

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The takeaway

Rafferty's increased stake in Salesforce suggests ongoing institutional confidence in the company's long-term prospects, despite some recent stock price volatility and analyst concerns about near-term growth.