Cresset Adds $2+ Billion Advisory Team to San Francisco Office

Heather Pelant joins as Managing Director and Wealth Advisor

Mar. 3, 2026 at 7:39am by Ben Kaplan

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Cresset, an independent multi-family office and private investment firm, announced that Heather Pelant has joined the firm as Managing Director and Wealth Advisor in its San Francisco office. Pelant brings over 25 years of experience advising ultra-high-net-worth families on more than $2 billion in assets.

Why it matters

Cresset's integrated multi-family office platform provides coordinated, long-term guidance to families navigating complex financial situations, including liquidity events, concentrated positions, and generational wealth transfers. Pelant's appointment reflects the firm's commitment to delivering comprehensive advice tailored to each family's objectives.

The details

Pelant most recently served as Partner and Managing Director at Baker Street Advisors, where she was a member of the Management Committee. Prior to that, she held senior leadership roles at BlackRock and Morgan Stanley, with experience spanning San Francisco, Toronto, and Hong Kong. Pelant is also Co-Founder of Project Worth, an initiative focused on building women's capabilities related to money, investing, and wealth management.

  • Pelant joined Cresset in February 2026.

The players

Heather Pelant

Heather Pelant has joined Cresset as Managing Director and Wealth Advisor in its San Francisco office, bringing with her experience advising ultra-high-net-worth families on more than $2 billion in assets.

Cresset

Cresset is an independent multi-family office and private investment firm serving entrepreneurs, CEO founders, and multi-generational families with personalized wealth management and family office services.

Susie Cranston

Susie Cranston is the President of Cresset.

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What they’re saying

“Cresset was built from the ground up to serve families with increasingly complex financial lives. Heather exemplifies the caliber of client-first fiduciary we seek — deeply experienced, culturally aligned, and committed to delivering comprehensive advice tailored to each family's objectives.”

— Susie Cranston, President Of Cresset

“Cresset combines institutional depth with a truly client-first mindset. I was drawn not only to the firm's multi-family office platform and long-term ownership structure, but also to its culture that values diverse perspectives in leadership. For many of the families I serve — including women who are founders, inheritors, and financial decision-makers — that depth of representation and alignment matters.”

— Heather Pelant, Managing Director And Wealth Advisor At Cresset

The takeaway

Cresset's addition of Heather Pelant, a highly experienced wealth advisor with a focus on serving ultra-high-net-worth families, underscores the firm's commitment to providing comprehensive, client-centric financial guidance through its integrated multi-family office platform.