Opollo Acquires Propensity Partners to Strengthen MSP Outreach

Combined agency to deliver integrated marketing and lead generation services for B2B tech companies

Published on Mar. 2, 2026

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Marketing agency Opollo has acquired lead generation firm Propensity Partners, creating a unified service that provides digital marketing, content, and outbound lead generation under one roof. The move aims to simplify execution, increase accountability, and drive greater pipeline and revenue results for Opollo's clients in the managed IT services, fintech, and technology sectors.

Why it matters

Many B2B tech companies still rely on fragmented marketing and sales models, leading to slow execution, inconsistent messaging, and limited visibility into revenue-driving activities. This acquisition allows Opollo to manage the full customer journey, from initial awareness to booked sales conversations, using verified buyer data and tightly tracked performance metrics.

The details

Opollo and Propensity Partners have collaborated closely for the past two years, aligning on delivery standards, reporting, and success metrics. This acquisition formalizes that partnership, replacing disconnected tactics with a unified operating model that supports precision and accountability. The combined agency will focus on disciplined execution, transparent reporting, and sustained pipeline and revenue outcomes for tech firms competing in demanding markets.

  • Opollo and Propensity Partners have collaborated for the past two years.
  • The acquisition was officially announced on March 1, 2026.

The players

Opollo

A specialist B2B growth agency focused on managed IT services providers (MSPs), fintech companies, and technology firms, headquartered in Melbourne, Australia with offices in Melbourne, Sydney, and San Francisco.

Propensity Partners

A lead generation agency that has been closely collaborating with Opollo for the past two years.

Steven Morey

Director of Opollo.

Matthew Bruce

Director of Propensity Partners.

Scott Nicolai

Director of Propensity Partners.

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What they’re saying

“This is more than a merger; it's the final piece in our long-term vision to deliver world-class digital marketing and lead generation as a single, unified service.”

— Steven Morey, Director of Opollo (prweb.com)

“Our teams share a culture of performance and innovation, and now as one, we're in the perfect position to push the boundaries of B2B technology lead generation and drive greater success for our clients.”

— Matthew Bruce, Director of Propensity Partners (prweb.com)

“This move gives us the ability to act faster, think bigger, and innovate more freely. It means new potential has been delivered for our internal teams, as well as for every client who wants smarter, more efficient growth in a highly competitive market.”

— Scott Nicolai, Director of Propensity Partners (prweb.com)

What’s next

The priority moving forward is disciplined execution, transparent reporting, and sustained delivery of pipeline outcomes for tech companies competing in demanding markets.

The takeaway

This acquisition allows Opollo to provide a fully integrated approach to demand creation for B2B technology providers, eliminating silos and delivering high-end value to clients who want performance and strategy under one roof.