Opollo Acquires Propensity Partners to Create Integrated Growth Engine

Combined agency to deliver unified digital marketing and lead generation services for MSPs, Cyber, and FinTech firms

Published on Mar. 2, 2026

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Marketing agency Opollo has acquired lead generation firm Propensity Partners, creating a fully integrated inbound and outbound growth solution for B2B technology companies. The move combines Opollo's digital marketing expertise with Propensity Partners' outbound lead generation capabilities, allowing the combined entity to provide a single, accountable partner for driving measurable pipeline and revenue outcomes.

Why it matters

Many technology companies still rely on fragmented marketing and sales models, resulting in slow execution, inconsistent messaging, and limited visibility into revenue drivers. This acquisition allows Opollo to deliver a unified approach, aligning strategy, inbound marketing, paid media, content, and outbound execution under one team to provide greater transparency, faster feedback, and more direct control over go-to-market efforts.

The details

The acquisition formalizes a two-year partnership between Opollo and Propensity Partners, who have already been collaborating closely on shared clients. By bringing outbound lead generation into Opollo's core offering, the combined agency can now manage the entire customer journey from initial awareness to booked sales conversations, with targeting based on verified buyer data and performance tracked across every stage of the funnel.

  • Opollo and Propensity Partners have worked together for the past two years.
  • The acquisition was officially announced on March 1, 2026.

The players

Opollo

A specialist B2B growth agency focused on managed IT services providers (MSPs), FinTech companies, and technology firms, headquartered in Melbourne, Australia with offices in Melbourne, Sydney, and San Francisco.

Propensity Partners

A lead generation agency that has been collaborating with Opollo for the past two years.

Steven Morey

Director of Opollo.

Matthew Bruce

Director of Propensity Partners.

Scott Nicolai

Director of Propensity Partners.

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What they’re saying

“This is more than a merger; it's the final piece in our long-term vision to deliver world-class digital marketing and lead generation as a single, unified service.”

— Steven Morey, Director of Opollo (bakercityherald.com)

“We've collaborated with Opollo for years, so this is a natural evolution of a proven partnership. Our teams share a culture of performance and innovation, and now as one, we're in the perfect position to push the boundaries of B2B technology lead generation and drive greater success for our clients.”

— Matthew Bruce, Director of Propensity Partners (bakercityherald.com)

“This move gives us the ability to act faster, think bigger, and innovate more freely. It means new potential has been delivered for our internal teams, as well as for every client who wants smarter, more efficient growth in a highly competitive market.”

— Scott Nicolai, Director of Propensity Partners (bakercityherald.com)

What’s next

The priority moving forward is disciplined execution, transparent reporting, and sustained delivery of pipeline outcomes for tech companies competing in demanding markets.

The takeaway

This acquisition allows Opollo to provide a fully integrated approach to demand creation for B2B technology providers, combining inbound strategy, paid media, content, and outbound execution into a single accountable team. The move positions Opollo as a central growth partner for tech companies looking to simplify execution, tighten accountability, and scale steadily.