LiveRamp Partners With Scowtt to Unlock AI-powered Optimization

The partnership will integrate Scowtt's predictive AI models into LiveRamp's data collaboration platform.

Published on Mar. 2, 2026

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LiveRamp, a data collaboration platform, has announced a partnership with Scowtt, an AI-powered advertising optimization platform. The partnership will integrate Scowtt's predictive AI models into LiveRamp's platform, allowing customers to leverage Scowtt's CRM-driven prediction and conversion value models to improve advertising performance.

Why it matters

This partnership combines LiveRamp's data collaboration capabilities with Scowtt's AI-powered optimization, providing marketers with a new way to drive better results through predictive optimization. By integrating Scowtt's models, LiveRamp customers can access advanced AI tools to enhance their marketing efforts and deliver more relevant experiences to consumers.

The details

Scowtt's AI models leverage customers' first-party CRM data to create predictive, real-time signals that improve advertising performance without requiring organizational changes or new platform adoption. These models will be available within the LiveRamp platform, allowing customers to seamlessly activate the predictive optimization scores with their audiences. LiveRamp customers, including those with limited CRM data, will also be able to leverage third-party data on targeting and intent to further enhance the performance of the Scowtt integration.

  • The partnership was announced on February 20, 2026.

The players

LiveRamp

A data collaboration platform that helps brands, retailers, financial services providers, and healthcare innovators connect individual consumer data across touchpoints to power better marketing and more relevant experiences.

Scowtt

An AI-powered advertising optimization platform that leverages customers' first-party CRM data to create predictive, real-time signals to improve advertising performance.

Eduardo Indacochea

The CEO and Founder of Scowtt.

Dave Eisenberg

The Chief Strategy Officer at LiveRamp.

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What they’re saying

“Scowtt's mission to use AI to help advertisers unlock the potential of their CRM data aligns perfectly with LiveRamp's focus on using data collaboration to supercharge the benefits of data.”

— Eduardo Indacochea, CEO and Founder of Scowtt (Business Wire)

“LiveRamp is committed to helping our customers harness the cutting edge of AI tools, both within our platform, as well as through our extensive data collaboration network of integrations and partners.”

— Dave Eisenberg, Chief Strategy Officer at LiveRamp (Business Wire)

What’s next

The Scowtt integration with LiveRamp will power a unified conversion value model, which can then be used to enable continuous dynamic optimization for marketers.

The takeaway

This partnership between LiveRamp and Scowtt represents a new way for marketers to leverage AI-powered optimization and predictive data signals to drive superior advertising performance and more relevant customer experiences.