BLACKPINK's Rosé Bleaches Hair Every 2 Weeks for 7 Years

Hairstylist reveals the demanding routine behind the singer's signature blonde look

Published on Mar. 2, 2026

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BLACKPINK's hairstylist ChaCha has revealed that the group's member Rosé has been bleaching her roots every two weeks for the past seven years to maintain her signature blonde hair. The stylist said he often has to fly out to Rosé's international locations, such as Paris or the U.S., to keep up with the demanding touch-up schedule, which has taken a physical toll on him. Rosé has said she prioritizes her appearance over the health of her hair and scalp, leaving her stylist concerned but determined to accommodate her requests.

Why it matters

Rosé's dedication to maintaining her blonde hair for the past seven years, even at the expense of her hair health, highlights the immense pressure K-pop stars face to uphold a specific image. Her willingness to undergo such a demanding routine also speaks to the resources and privileges afforded to top-tier K-pop idols, which the average person could not realistically sustain.

The details

According to ChaCha, Rosé has been bleaching her roots every two weeks for the past seven years. Whenever Rosé is overseas, such as in Paris or the U.S., ChaCha flies out to her location to keep up with the touch-ups, which can take 3-4 hours each time. The stylist has described the physical toll of these frequent same-day business trips, including developing issues with his pelvis and tailbone. Rosé has insisted on maintaining the routine, even when ChaCha suggested taking more time between sessions for the health of her hair and scalp.

  • Rosé has maintained her blonde hair for about seven years.
  • Rosé dyes her roots once every two weeks.

The players

Rosé

A member of the K-pop group BLACKPINK who has maintained a signature blonde hairstyle for the past seven years.

ChaCha (Cha Jong Hyun)

BLACKPINK's hairstylist who is in charge of hair styling for the group, as well as other K-pop acts like Sunmi and (G)I-DLE.

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What they’re saying

“Rosé, for the health of your hair and scalp, how about we take a little more time between sessions?”

— ChaCha, BLACKPINK's Hairstylist (allkpop.com)

“Rather than the health of my hair and scalp, what matters more to me is how I appear to the public.”

— Rosé (allkpop.com)

“Two weeks have passed, and Rosé is in the United States or Paris. What do I do? There is no choice but to go. I take a same day business trip.”

— ChaCha, BLACKPINK's Hairstylist (allkpop.com)

“It takes 12 hours to fly to Los Angeles, but I stay in the United States for less than 12 hours. It is exhausting. It takes 14 hours to get to Paris. I even developed issues with my pelvis and tailbone.”

— ChaCha, BLACKPINK's Hairstylist (allkpop.com)

“Where to next?? My work trip this time was fun once again. The return home is always exhausting, but let's go everywhere around the world~~.”

— ChaCha, BLACKPINK's Hairstylist (Instagram)

The takeaway

Rosé's dedication to maintaining her signature blonde hairstyle for seven years, even at the expense of her hair and scalp health, highlights the immense pressure K-pop stars face to uphold a specific image. Her willingness to undergo such a demanding routine speaks to the resources and privileges afforded to top-tier K-pop idols, which the average person could not realistically sustain.