111 Capital Reduces Stake in Salesforce

Institutional investor trims position in cloud software giant

Published on Mar. 2, 2026

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111 Capital, an investment firm, lowered its stake in Salesforce Inc. (NYSE:CRM) by 69.9% in the third quarter, according to a recent 13F filing with the Securities and Exchange Commission. The firm now owns 5,959 shares of the CRM provider's stock, down from 19,781 shares held previously.

Why it matters

Salesforce is a major player in the cloud software industry, and changes in institutional ownership of its stock can signal broader market sentiment. This reduction by 111 Capital comes as Salesforce has faced a mix of positive and negative news, including strong quarterly earnings but also analyst downgrades and concerns about the impact of AI on its business model.

The details

According to the 13F filing, 111 Capital sold 13,822 shares of Salesforce during the third quarter, reducing its total position to 5,959 shares. The firm's holdings in Salesforce were valued at $1.412 million at the end of the quarter.

  • 111 Capital lowered its stake in Salesforce in the 3rd quarter of 2026.

The players

111 Capital

An investment firm that previously held a larger position in Salesforce Inc.

Salesforce Inc.

A leading provider of cloud-based customer relationship management (CRM) software and other enterprise applications.

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The takeaway

This reduction in 111 Capital's Salesforce holdings reflects the mixed sentiment around the company, as it navigates challenges like analyst skepticism about the impact of AI while also posting strong financial results. The change in institutional ownership bears watching as Salesforce continues to evolve in the competitive cloud software market.