Visa Renews Red Bull Formula One Partnership

Expanded deal includes new branding, hospitality, and fan engagement opportunities.

Published on Feb. 25, 2026

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Visa Inc. has announced a multi-year renewal and expansion of its global partnership with the Red Bull F1 Team's Oracle Red Bull Racing and Visa Cash App Racing Bulls. The renewed agreement reinforces Visa's commitment to Formula One, with new branding rights, enhanced hospitality assets, and immersive fan experiences across both teams.

Why it matters

The partnership extension solidifies Visa's position as a key sponsor in one of the world's fastest-growing sports. The expanded deal provides Visa with increased visibility and engagement opportunities with Formula One's growing global fanbase.

The details

As part of the renewed agreement, Visa will maintain its position as a key partner of Oracle Red Bull Racing, with new high-impact on-car branding placements, including continued prominence on the front wing. Visa has also secured exclusive rights within the retail banking category, alongside expanded pass-through rights. The partnership will also extend to the F1 Academy through the Red Bull Academy Programme, with Visa supporting two cars on the grid.

  • The renewed partnership was announced on February 19, 2026.
  • The Red Bull Showrun Tour featuring Visa branding and activations will kick off in San Francisco on February 21, 2026.

The players

Visa Inc.

A global payments technology company that facilitates digital currency transactions and is expanding its presence in the world of motorsports.

Oracle Red Bull Racing

A Formula One racing team owned by Austrian beverage company Red Bull, which has been a long-standing partner of Visa.

Visa Cash App Racing Bulls

The Formula One team sponsored by Visa's Cash App payment platform.

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What’s next

The Red Bull Showrun Tour featuring Visa branding and activations will kick off in San Francisco on February 21, 2026, with plans to expand the tour globally.

The takeaway

Visa's expanded partnership with Red Bull's Formula One teams demonstrates the growing importance of motorsports sponsorships and the potential for brands to engage with the sport's passionate global fanbase through unique experiences and activations.