BizBash Hosts Super Bowl Event Professionals at Dolby Headquarters

The media company brought together event industry leaders for networking and idea-sharing during the big game.

Published on Feb. 25, 2026

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BizBash, a leading media company for the event industry, hosted a special event at Dolby's headquarters in San Francisco during Super Bowl LX. The event brought together a select group of event professionals to network, share best practices, and unwind together amidst the chaos of the big game. Attendees included Heather Vaughan, Vice President of Marketing for the San Jose Sharks, who said the event was "invaluable for sharing best practices" and discussing topics like fan engagement and activation.

Why it matters

These types of gatherings for event industry professionals are important because, while major events like the Super Bowl are focused on the consumer experience, the days leading up to them are all about business. BizBash saw an opportunity to create a space for the people working tirelessly behind the scenes to connect, share ideas, and feel valued and appreciated for their efforts.

The details

BizBash invited a select group of event professionals to their Super Bowl meetup at Dolby's headquarters in San Francisco. The event featured beverages, light bites, and a tech-infused backdrop, providing attendees a chance to network, commiserate, and learn from each other. According to BizBash VP Michela Giovannotto, "Even though these are often consumer events, the days leading up to it are all about business. There are always countless hospitality opportunities for these other industries, but there are hardly ever hospitality opportunities for the people making those other opportunities happen."

  • BizBash hosted the event during Super Bowl LX, which took place in the San Francisco area in early February 2026.

The players

Heather Vaughan

Vice President of Marketing for the San Jose Sharks.

Michela Giovannotto

Vice President of BizBash.

Beth Sidhu

CEO of Sport Beach and Chief Brand and Communications Officer at Stagwell.

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What they’re saying

“These events are invaluable for sharing best practices. The real conversations happen around what drove engagement, how dwell time was extended, what converted, and what moved fans from passive observers to active participants.”

— Heather Vaughan, Vice President of Marketing, San Jose Sharks (bizbash.com)

“Even though these are often consumer events, the days leading up to it are all about business. There are always countless hospitality opportunities for these other industries, but there are hardly ever hospitality opportunities for the people making those other opportunities happen. During our Super Bowl meetup, I had many people come up to me and say, 'It's so nice to come to an event that we didn't plan.' People were able to commiserate with each other and talk through issues they were having, while also sharing highlights and inspirational ideas.”

— Michela Giovannotto, Vice President, BizBash (bizbash.com)

“What we often see, when it comes to marketers, is they show up earlier in the week, working on a consumer activation that doesn't start until Saturday. But they're there, ready to experience things.”

— Beth Sidhu, CEO, Sport Beach; Chief Brand and Communications Officer, Stagwell (bizbash.com)

What’s next

BizBash plans to continue hosting similar gatherings for event industry professionals at other major cultural events and conferences, providing them with opportunities to connect, share ideas, and feel valued for their hard work.

The takeaway

By creating spaces for the event professionals working behind the scenes at high-profile consumer events, BizBash is helping to build a stronger sense of community and camaraderie within the industry. These types of gatherings can foster important conversations around best practices, problem-solving, and inspiration, ultimately benefiting the entire experiential landscape.