Samsung Unveils New Galaxy S26 Lineup at Unpacked 2026

The tech giant also teases potential surprise product announcements beyond the latest Galaxy smartphones.

Published on Feb. 24, 2026

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Samsung is set to host its highly anticipated Unpacked event on February 25, 2026, where the company is expected to unveil its newest Galaxy S26 smartphone lineup, including the S26, S26 Plus, and S26 Ultra models. While the focus will likely be on the new Galaxy phones, rumors suggest Samsung may also surprise attendees with additional product announcements, such as its own smart glasses to compete with Meta's Ray-Bans, a second-generation Galaxy Ring, or even a Galaxy Fold Wide.

Why it matters

As one of the world's leading smartphone manufacturers, Samsung's annual Unpacked event is closely watched by tech enthusiasts and industry analysts alike. The introduction of the latest Galaxy S series devices is a significant milestone that sets the tone for the company's mobile strategy in the coming year. Additionally, any potential new product categories, like smart glasses, could signal Samsung's ambitions to expand beyond smartphones and diversify its consumer electronics portfolio.

The details

The Samsung Unpacked 2026 event is scheduled for February 25 at 10 a.m. PST / 1 p.m. EST in San Francisco, California. The event will be livestreamed on Samsung Newsroom, Samsung.com, and Samsung's YouTube channel. Rumors suggest the new Galaxy S26 lineup will feature camera upgrades, larger screens on lower-end models, and new software features, including an expanded dark theme, upgraded Home Up and lock screen widget support, and enhanced Galaxy AI integration. The Galaxy S26 Ultra is also expected to introduce a "Privacy Display" that would prevent wandering eyes from viewing the owner's phone screen.

  • The Samsung Unpacked 2026 event is scheduled for February 25 at 10 a.m. PST / 1 p.m. EST.

The players

Samsung

A multinational electronics company and one of the world's leading smartphone manufacturers.

Meta

The parent company of Facebook, which has its own line of smart glasses called Ray-Bans.

Seong Cho

The Executive Vice President of Mobile Experience at Samsung, who announced the company's plans to release smart glasses later this year.

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What they’re saying

“Samsung plans to release smart glasses later this year.”

— Seong Cho, EVP of Mobile Experience (Samsung's Q4 2025 earnings call)

What’s next

Attendees and viewers will have to wait until the Samsung Unpacked 2026 event on February 25 to see if the company unveils any surprise products beyond the new Galaxy S26 smartphone lineup.

The takeaway

Samsung's annual Unpacked event remains a closely watched event in the tech industry, as the company not only introduces its latest flagship Galaxy smartphones but also potentially signals its ambitions to expand into new product categories, such as smart glasses, to diversify its consumer electronics portfolio and compete with rivals like Meta.