General Magic Raises $7.2M to Streamline Insurance Quoting

AI-powered platform aims to cut quote time to 3 minutes for major insurers

Published on Feb. 24, 2026

Got story updates? Submit your updates here. ›

General Magic, an AI company based in Toronto, has raised $7.2 million in seed funding to build AI agents that automate key insurance workflows. The platform integrates with existing broker management systems, quoting platforms, and CRMs to handle routine customer questions, document collection, and follow-ups, reducing the time required to generate insurance quotes from 30 minutes to just 3 minutes.

Why it matters

The insurance industry has historically relied on manual, fragmented processes that create friction and delays for both customers and insurance teams. General Magic's AI-powered platform aims to streamline these workflows, improving the customer experience and increasing operational efficiency for insurers and brokers.

The details

General Magic's platform, called Cell, is a proactive AI agent that connects directly to the systems insurance teams already use. It can be deployed across SMS, iMessage, and RCS, and can extend into policy, billing, and claims workflows. When a customer has a question, they can text Cell, and the agent responds using real system data, asks for missing information, follows up automatically, and updates records as workflows progress. Early deployments with large personal lines insurers have shown the platform can reduce quote time from 30 minutes to just 3 minutes by automating routine clarification and follow-ups.

  • General Magic announced the $7.2 million seed funding round on February 24, 2026.

The players

General Magic

An AI company headquartered in Toronto that is building SMS-native AI agents to power insurance workflows.

Radical Ventures

A venture capital firm that led General Magic's $7.2 million seed funding round, investing in companies applying artificial intelligence to transform industries.

a16z Speedrun

Andreessen Horowitz's flagship program that invests in new startups across various sectors, including General Magic.

Jai Mansukhani

Co-founder and President of General Magic.

Anthony Azrak

Co-founder of General Magic.

Got photos? Submit your photos here. ›

What they’re saying

“Too much of insurance still relies on manual follow through across calls, inboxes, and scattered systems. We focus on keeping customers engaged at every stage of the lifecycle, not just at quote or claim. Our agents handle the routine work that slows teams down, while giving insurance leaders real visibility into what customers are asking, where they are getting stuck, and how they are feeling.”

— Jai Mansukhani, Co-founder and President of General Magic (NationalToday.com)

“Most of the world's financial and insurance data is locked inside rigid, legacy systems that were never designed for the AI era. General Magic isn't trying to convince enterprises to throw away that infrastructure. Instead, they are giving them a way to finally talk to it. By building a reasoning layer that sits on top of existing systems of record, the General Magic team are unlocking a massive amount of trapped value.”

— Sanjana Basu, Partner at Radical Ventures (NationalToday.com)

“What I have seen with General Magic and their approach to AI was a willingness to adapt to the insurance industry's needs. This is significant because of the varied nuances of the insurance industry and how its products are distributed and why internal and external customer journeys are different. The challenge will be making it scale across all channels of insurance product distribution. This might be the first true 'game changer' for the industry and deliver on customer experience and expectations”

— Pete Tessier, President at insurance MGA Taycon Risk (NationalToday.com)

What’s next

General Magic plans to expand its AI agent platform across additional insurance lines and workflows, focusing on areas where customer coordination and follow-through are most critical.

The takeaway

General Magic's AI-powered platform aims to revolutionize the insurance industry by automating routine customer interactions and streamlining key workflows, ultimately improving the customer experience and increasing operational efficiency for insurers and brokers.