Figure Skater Alysa Liu Eyes Fashion, Media After Olympic Gold

The 20-year-old American plans to pursue creative projects beyond competitive skating.

Published on Feb. 24, 2026

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After winning Olympic gold in women's figure skating at the 2026 Milano Cortina Games, Alysa Liu is looking to expand her horizons beyond the rink. The 20-year-old American skater, who became the first U.S. woman to win individual Olympic gold since 2002, said she has "creative ideas" and is "really into fashion" as she prepares for her next chapter.

Why it matters

Liu's Olympic triumph marks a resurgence for U.S. figure skating, which had struggled to produce individual medalists in recent Olympics. Her success and popularity have opened up new opportunities for the young athlete to explore interests outside of competitive skating, potentially expanding her influence and brand.

The details

In her Olympic free skate, Liu delivered a nearly clean program to secure her first individual gold medal and a personal-best combined score. Off the ice, quirky details about Liu, like a story about a smiley lip piercing, and a hero's welcome at the San Francisco airport kept her trending. Liu said she wants to "put out" her creative work, share her story, and explore her love of fashion and storytelling.

  • Alysa Liu won gold in the women's figure skating event at the 2026 Milano Cortina Olympic Winter Games.
  • Shortly after the Olympics, Liu began discussing her plans for the future beyond competitive skating.

The players

Alysa Liu

A 20-year-old American figure skater who won the gold medal in the women's event at the 2026 Milano Cortina Olympic Winter Games, becoming the first U.S. woman to win individual Olympic gold since 2002.

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What they’re saying

“I have work that I want to put out. I have creative ideas. I'm really into fashion and I love to express myself in any way and sharing my story and my life experiences. I love storytelling and I love hearing other stories from other people, too.”

— Alysa Liu (E! News)

The takeaway

Alysa Liu's Olympic triumph has opened up new opportunities for the young figure skater to explore creative pursuits beyond the rink, potentially expanding her influence and brand. Her plans to pursue fashion, media, and other projects signal a progression from her competitive skating career and a desire to share her story and experiences with a wider audience.