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The RealReal Reopens San Francisco Flagship Store in Union Square
The luxury resale retailer returns to its roots with a reimagined two-story location for shopping and consignment.
Published on Feb. 22, 2026
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The RealReal has announced the reopening of its San Francisco flagship store in the heart of Union Square, reaffirming the company's deep roots in the city where it was founded and its commitment to San Francisco's downtown revival. The 8,100-square-foot, two-story store will offer a curated mix of luxury fashion, fine jewelry, and watches, alongside expanded areas for consignment services and private showings.
Why it matters
The reopening of The RealReal's flagship store in Union Square is a significant milestone for the luxury resale company and a positive sign for the revitalization of San Francisco's downtown retail district, which has faced challenges in recent years. The store's focus on personalized consignment services and authenticated luxury goods aligns with the growing consumer demand for sustainable and circular fashion.
The details
The reimagined San Francisco flagship store will feature women's and men's luxury fashion, fine jewelry, and watches, alongside expanded areas for consignor appointments and private, high-value showings. The store's design will blend heritage, sustainability, and modern luxury, with a curated mix of San Francisco-inspired art, locally sourced vintage furniture, and thoughtful architectural details. On weekends, the store will host coffee from Painted Leopard, a woman-owned specialty coffee roaster.
- The San Francisco flagship store will officially reopen on Thursday, February 26, 2026, at 11:00 a.m. PT.
The players
The RealReal
A luxury resale company that was founded in San Francisco and is now reopening its flagship store in the city's Union Square neighborhood.
What’s next
The RealReal's reopened San Francisco flagship store will continue to offer personalized consignment services, luxury authentication and appraisals, and a curated shopping experience for both new and existing consignors and shoppers.
The takeaway
The return of The RealReal's flagship store to San Francisco's Union Square is a testament to the company's commitment to its roots and the city's vibrant retail landscape. The store's focus on sustainable luxury and personalized services aligns with the growing consumer demand for more ethical and circular fashion options.
