Samsung Unveils Galaxy S26 Series at Unpacked Event

New flagship phones include S26, S26 Plus, and S26 Ultra models with AI-powered features

Feb. 22, 2026 at 1:05pm by Ben Kaplan

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Samsung has officially announced the launch of its latest Galaxy S26 series of flagship smartphones at its Galaxy Unpacked event in San Francisco. The new lineup includes the standard S26, the larger S26 Plus, and the top-of-the-line S26 Ultra, all featuring the latest advancements in mobile technology and AI-powered capabilities.

Why it matters

The Galaxy S series is Samsung's flagship line and a key competitor in the high-end smartphone market. The S26 launch is a major event for the company as it looks to stay ahead of rivals like Apple and Google in terms of innovation and features. The new models are expected to drive strong sales and further cement Samsung's position as a leading player in the Android ecosystem.

The details

The S26 series boasts a range of upgrades over the previous generation, including improved camera systems, faster processors, and enhanced battery life. The S26 Ultra in particular is expected to feature a high-resolution display, advanced stylus support, and cutting-edge AI-powered features for tasks like photography and productivity.

  • The Galaxy Unpacked event took place on February 25, 2026 in San Francisco.
  • The new Galaxy S26 series phones are expected to be available for purchase starting in early March 2026.

The players

Samsung

A multinational electronics company and the world's largest manufacturer of smartphones, televisions, and semiconductor chips.

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What they’re saying

“We're excited to unveil the next generation of our flagship Galaxy S series, bringing even more innovation and AI-powered capabilities to our customers.”

— TM Roh, President and Head of Mobile eXperience Business, Samsung Electronics (Android Central)

What’s next

Pre-orders for the new Galaxy S26 series are expected to open in the coming weeks, with the phones hitting retail shelves in early March 2026.

The takeaway

The launch of the Samsung Galaxy S26 series represents the company's latest effort to stay at the forefront of the premium smartphone market, offering consumers cutting-edge features and performance in a flagship device.