Concierge Medicine Surges in Popularity as Patients Seek Personalized Care

The pandemic accelerated the growth of membership-based clinics that provide 24/7 access and comprehensive services beyond a traditional doctor's visit.

Published on Feb. 22, 2026

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In the years since the COVID-19 pandemic, concierge medicine has become increasingly popular as people seek more personalized and accessible healthcare. These membership-based clinics offer 24/7 access to dedicated physicians, comprehensive testing and diagnostics, and coordinated care across specialists - services that go far beyond a typical doctor's visit. While the annual fees can range from $4,950 to $15,000, concierge medicine is appealing to those frustrated by the slow, fragmented, and impersonal nature of the traditional healthcare system.

Why it matters

The rise of concierge medicine highlights growing consumer demand for healthcare that is more responsive, proactive, and tailored to individual needs and goals. As traditional primary care struggles with long wait times and limited services, these membership clinics provide an alternative for those who can afford it, offering a level of access and preventative care that was previously reserved for the wealthy. This trend raises questions about healthcare equity and whether concierge medicine will become a new standard of care for the affluent.

The details

Concierge medicine clinics like New York's Sollis Health and The Lanby provide members with a dedicated care team that includes a primary care physician, wellness advisor, nurse, and patient advocate. These practices go beyond basic bloodwork to offer advanced testing and diagnostics like VO2 max tests, full-body MRIs, and genetic risk profiling. The goal is to create a comprehensive health plan tailored to each patient's needs and goals, whether that's optimizing longevity, managing chronic conditions, or simply having a trusted healthcare advocate.

  • In the years since the COVID-19 pandemic began in 2020, concierge medicine has surged in popularity.
  • The Lanby, a concierge practice in New York, was founded in the wake of the pandemic.

The players

Sollis Health

A concierge-only medical clinic in New York that provides 24/7 care to its members.

The Lanby

A team-based concierge practice in New York that offers primary care, functional medicine, and wellness services.

Alexander Golberg, MD

A New York-area concierge physician who goes by the nickname "Dr. Hamptons" and whose membership starts at $15,000 annually.

Chloe Harrouche

The founder of The Lanby concierge practice.

Michael Doheny, MD

The Executive Medical Director of Biograph Health, a preventative health and diagnostics clinic with locations in San Francisco and New York.

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What they’re saying

“The pandemic accelerated what was already brewing: frustration with impersonal, insurance-driven medicine. People realized very quickly that access to a physician they trust is not a luxury, it's a necessity.”

— Alexander Golberg, MD (San Francisco Chronicle)

“We still work hand-in-hand with the broader healthcare system—coordinating with specialists, leveraging insurance for labs and imaging, and ensuring members get the best of both worlds: accessibility and personalization.”

— Chloe Harrouche, Founder, The Lanby (Instagram)

“First, look for substance over style. A polished lobby is nice, but the real measure is the caliber of the medical team and how they integrate evidence-informed tools into personalized care.”

— Michael Doheny, MD, Executive Medical Director, Biograph Health (Town & Country Magazine)

What’s next

As concierge medicine continues to grow, it will be important to monitor how these personalized clinics impact healthcare equity and whether they become a new standard of care for the affluent.

The takeaway

Concierge medicine represents a shift towards more personalized, proactive, and accessible healthcare, catering to those frustrated by the limitations of the traditional system. While the high costs make it inaccessible for many, the rise of these membership-based clinics highlights consumer demand for a healthcare experience that goes beyond the typical doctor's visit.