Bay Area Unveils Official 2026 World Cup Merchandise

FIFA releases unique line of apparel and accessories for each host city, including San Francisco.

Published on Feb. 22, 2026

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FIFA has unveiled a new line of merchandise specific to each of the 16 North American host cities for the 2026 World Cup. The 'We Are San Francisco Bay Area' collection reflects the geographic and cultural diversity of the region, featuring unique designs and themes.

Why it matters

The release of official World Cup merchandise is an exciting milestone for the Bay Area as it prepares to host matches during the 2026 tournament. These locally-inspired designs allow fans to show their pride and support for the region hosting the world's biggest sporting event.

The details

The Bay Area-themed World Cup merchandise includes t-shirts, hats, scarves, and other accessories. The designs incorporate elements like the Golden Gate Bridge, cable cars, and the diverse communities that make up the San Francisco metropolitan area.

  • FIFA unveiled the new line of host city merchandise on February 18, 2026.

The players

FIFA

The international governing body of association football, futsal, and beach soccer.

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The takeaway

The release of official World Cup merchandise tailored to the Bay Area underscores the region's excitement and pride in hosting matches during the 2026 tournament. These unique designs allow local fans to celebrate their community's diversity and connection to the global sporting event.