Stagwell Agencies Deliver Impactful Super Bowl LX Moments

Stagwell's creative work earned significant recognition, with 2 commercials landing among the top 10 highest-rated ads in the USA TODAY Ad Meter.

Published on Feb. 15, 2026

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Stagwell, the global challenger network transforming marketing through AI, made a major impact during Super Bowl LX, with its agencies delivering standout commercials during the Big Game for clients including e.l.f. Beauty, Grubhub, Kinder Bueno, Liquid I.V., and the National Football League (NFL). Beyond the game itself, Stagwell agencies drove buzz with high-profile brand activations, cultural moments, and off-field campaigns across Super Week, supporting clients such as Don Julio, Frank's RedHot, Meta Reality Labs, Perdue, Starbucks, Target and more.

Why it matters

Stagwell's performance at Super Bowl LX showcases the power of the combination of creativity and technology, as the company's agencies were able to deliver impactful and recognized work for a range of clients during the biggest advertising event of the year.

The details

Stagwell's agencies created standout commercials for clients like e.l.f. Beauty, Grubhub, Kinder Bueno, Liquid I.V., and the NFL that earned top 10 honors from the USA TODAY Ad Meter. Beyond the game, Stagwell agencies also drove buzz with high-profile brand activations, cultural moments, and off-field campaigns across Super Week for clients including Don Julio, Frank's RedHot, Meta Reality Labs, Perdue, Starbucks, and Target.

  • Super Bowl LX took place in 2026.

The players

Stagwell

The global challenger network transforming marketing through AI.

72andSunny

A Stagwell agency that created campaigns for e.l.f. Beauty and the NFL.

Anomaly

A Stagwell agency that created campaigns for Grubhub, Kinder Bueno, and Liquid I.V.

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What they’re saying

“I'm proud of the incredible work done by our teams and agencies at Stagwell, and it shows that the combination of the best in creativity and technology is the winning formula for the future.”

— Mark Penn, Chairman and CEO of Stagwell (desmoinesregister.com)

The takeaway

Stagwell's strong performance at Super Bowl LX, with its agencies delivering standout creative work that earned recognition, demonstrates the power of the company's approach that blends creativity and technology to drive impactful marketing for its clients.