Meltwater Becomes Official Reddit Data Partner

Partnership allows brands to unlock insights from authentic Reddit conversations

Published on Feb. 14, 2026

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Meltwater, a global leader in media, social, and consumer intelligence, has joined Reddit's Official Data Partner program, a selective designation recognizing industry-leading platforms that help businesses do more with Reddit's publicly available content. This partnership continues Meltwater's access to Reddit's enterprise data APIs, allowing customers to unlock insights and signals from authentic sentiment from Reddit that shape consumer culture, preferences, and purchasing decisions.

Why it matters

With more than 121 million daily active users, Reddit is one of the most influential platforms for product research, known for real-world opinions and honest reviews that consumers rely on for discovery and to inform decisions. This partnership allows brands to tap into those insights and better understand the authentic public conversations shaping consumer behavior.

The details

Meltwater surfaces and enriches public Reddit posts and comments from more than 100,000 communities, transforming large-scale conversation into actionable insight for consumer-led brands. Paired with Meltwater's AI-driven analytics and listening searches, organizations can uncover emerging trends, understand audience sentiment, strengthen product positioning, and benchmark brand performance with greater speed and confidence.

  • Meltwater has been a core source of consumer insight within the Meltwater platform for more than a decade.

The players

Meltwater

A global leader in media, social, and consumer intelligence.

Reddit

One of the most influential platforms for product research, known for real-world opinions and honest reviews that consumers rely on for discovery and to inform decisions.

John Box

CEO of Meltwater.

Jonathan Flesher

VP of Business Development at Reddit.

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What they’re saying

“Reddit has been a core source of consumer insight within the Meltwater platform for more than a decade, and we've seen its influence grow significantly over that time.”

— John Box, CEO of Meltwater (miragenews.com)

“Reddit is the most human place on the internet and home to the most authentic, interest-led conversations. By partnering with Meltwater, we're providing brands with the tools to responsibly tap into those insights, helping them move beyond just listening to really understanding and connecting with our communities in a meaningful way.”

— Jonathan Flesher, VP of Business Development at Reddit (miragenews.com)

What’s next

This partnership reinforces Meltwater's ongoing efforts to provide a complete view of brand and market intelligence across news, social, and other channels, ensuring customers have the most accurate picture to drive winning strategies.

The takeaway

By joining Reddit's Official Data Partner program, Meltwater can now provide its customers with deeper insights into the authentic public conversations shaping consumer behavior, helping brands better understand and connect with Reddit's influential user base.