San Francisco's new film incentives land Netflix's 'A Man on the Inside' Season 3

After Mayor Daniel Lurie signs new film rebates, Morgan Sackett says Netflix's 'Man on the Inside' will shoot most of Season 3 in San Francisco.

Published on Feb. 12, 2026

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San Francisco Mayor Daniel Lurie has signed legislation that dramatically strengthens the city's film incentive program. Hollywood producer Morgan Sackett announced that he will film most of Season 3 of the hit Netflix series 'A Man on the Inside' in San Francisco after shooting very little of Season 2 there. The new incentives include a 10% rebate on qualified local spending, a 20% rebate on qualified spending above $1 million, and a 100% rebate on city fees up to $1 million.

Why it matters

The new film incentives are aimed at making San Francisco more cost-effective for both Hollywood and independent film productions, which have been deterred by the city's high costs in recent years. The goal is to restore San Francisco as a premier destination for filmmakers and showcase the city's beauty and creative economy.

The details

The legislation, called the Scene in San Francisco incentive, represents a sweeping update of a rebate program launched two decades ago. Key features include no minimum number of days required to shoot in San Francisco to qualify, and the incentives can now work in tandem with the state's expanded California Film and Television Tax Credit Program.

  • On February 11, 2026, Mayor Daniel Lurie signed the legislation expanding San Francisco's film incentive program.
  • On the same day, Hollywood producer Morgan Sackett announced that he will film most of Season 3 of the Netflix series 'A Man on the Inside' in San Francisco.

The players

Daniel Lurie

The mayor of San Francisco who signed the legislation expanding the city's film incentive program.

Morgan Sackett

The Hollywood producer who announced he will film most of Season 3 of the Netflix series 'A Man on the Inside' in San Francisco.

Rafael Mandelman

The president of the San Francisco Board of Supervisors who introduced the legislation expanding the film incentive program.

Manijeh Fata

The San Francisco Film Commissioner who helped design the details of the expanded film incentives.

Chris Columbus

The filmmaker who shot the San Francisco classic 'Mrs. Doubtfire' entirely in the city and has lived there for over three decades.

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What they’re saying

“I believe this new film incentive will go a long way to restoring San Francisco as a filmmakers' destination.”

— Morgan Sackett, Executive producer of the Netflix series 'A Man on the Inside'

“When productions choose San Francisco they do more than showcase our city's outstanding beauty. They invest directly in our workers, our neighborhoods and directly into our creative economy. … It makes us competitive at a moment when cities around the world are actively courting film and television.”

— Daniel Lurie, Mayor of San Francisco

“San Francisco cannot rely alone on its good looks. The updated incentives signal a bold investment from our city and leadership. … We know this may not solve everything, but we need to work together to ensure that we are supporting our local storytellers, our crew, our business, our local theaters and film festivals and nonprofit film and arts organizations. They're all a part of this ecosystem and community.”

— Manijeh Fata, San Francisco Film Commissioner

“The key is being able to get big-budget, big-time Hollywood movies back here. If we can do that, then we've succeeded.”

— Chris Columbus, Filmmaker (San Francisco Chronicle)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

The expanded film incentives in San Francisco aim to make the city more cost-effective for both Hollywood and independent film productions, helping to restore its status as a premier destination for filmmakers and showcasing the city's creative economy.