UBQT Expands Global Reach in B2B Social Networking

Dubai-based platform co-founded by serial entrepreneur Jonathan L. Hasson partners with major events to drive offline connections.

Published on Feb. 9, 2026

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UBQT, an AI-powered B2B social platform based in Dubai, is pursuing global expansion through strategic partnerships as it works to reimagine professional networking. Co-founded by serial entrepreneur Jonathan L. Hasson, UBQT aims to help business communities build meaningful connections that translate into real-world interactions, in contrast to social platforms that have prioritized digital attention.

Why it matters

UBQT's approach challenges the trend of declining real-life interaction despite the rise of social media, positioning the platform as a solution for professionals seeking to forge genuine connections. Hasson's diverse entrepreneurial background and global perspective inform UBQT's vision to scale its AI-driven approach to business networking and community building.

The details

UBQT has secured partnerships with the UAE Ministry of Economy, Abu Dhabi's Athar+ social impact hub, and Microsoft for Startups GrowthX - AI for Impact program. The platform is also expanding globally through partnerships with major international events like STEP Conference, GITEX Global, and AI Summit Barcelona, helping attendees connect offline before, during and after the events.

  • UBQT was co-founded in Dubai in 2026.
  • The company was named Runner-Up for Best Idea (UAE) at the Entrepreneurship World Cup 2024.

The players

Jonathan L. Hasson

Co-founder of UBQT and a serial entrepreneur with two decades of international experience, including building and exiting businesses in Shanghai and angel investing in disruptive technology.

Lara Varjabedian

Co-founder of UBQT.

IQ Sayed

Co-founder of UBQT.

UAE Ministry of Economy

UBQT has established a partnership with the UAE Ministry of Economy.

Athar+

UBQT was selected to join Athar+, Abu Dhabi's first purpose-driven social impact hub.

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What they’re saying

“Social tech has spent more than a decade competing for our attention. UBQT is built to redirect that attention back to real life.”

— Jonathan L. Hasson, Co-founder, UBQT

What’s next

UBQT plans to continue its global expansion through partnerships with major international events, helping attendees form meaningful offline connections.

The takeaway

UBQT's approach to professional networking challenges the trend of declining real-life interaction despite the rise of social media, positioning the platform as a solution for business communities seeking to forge genuine connections in an increasingly digital world.