Stagwell agencies handle 10% of Super Bowl LX ads

Two Stagwell Super Bowl LX commercials made USA TODAY's Ad Meter top 10, as its agencies backed brands from e.l.f. Beauty to the NFL and Visa.

Published on Feb. 9, 2026

Got story updates? Submit your updates here. ›

Stagwell (STGW), the global challenger network transforming marketing through AI, made a major impact during Super Bowl LX, with its agencies delivering standout commercials during the Big Game for clients including e.l.f. Beauty, Grubhub, Kinder Bueno, Liquid I.V., and the National Football League (NFL). Beyond the game itself, Stagwell agencies drove buzz with high-profile brand activations, cultural moments, and off-field campaigns across Super Week, supporting clients such as Don Julio, Frank's RedHot, Meta Reality Labs, Perdue, Starbucks, Target and more. On air during the Big Game, Stagwell's creative work earned significant recognition, with 2 commercials landing among the top 10 highest-rated ads in the USA TODAY Ad Meter.

Why it matters

Stagwell's strong performance at Super Bowl LX demonstrates the power of the company's combination of creativity and technology, as it was able to punch well above its weight with 10% or more of the ads during the high-profile event. The recognition of Stagwell's work, including two spots landing in the USA TODAY Ad Meter top 10, highlights the agency's ability to deliver impactful and memorable campaigns for its clients.

The details

Stagwell's agencies, including 72andSunny, Anomaly, Code and Theory, Colle McVoy, and others, created standout commercials for brands like e.l.f. Beauty, Grubhub, Kinder Bueno, Liquid I.V., and the NFL. Beyond the game itself, Stagwell agencies also drove buzz with high-profile brand activations, cultural moments, and off-field campaigns across Super Week, supporting clients such as Don Julio, Frank's RedHot, Meta Reality Labs, Perdue, Starbucks, and Target.

  • Super Bowl LX took place in 2026.

The players

Stagwell

Stagwell is the global challenger network transforming marketing through AI. It delivers scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology.

Mark Penn

The Chairman and CEO of Stagwell.

e.l.f. Beauty

A cosmetics brand that had a Super Bowl LX commercial created by Stagwell agency 72andSunny.

Grubhub

A food delivery service that had its first Super Bowl LX commercial created by Stagwell agency Anomaly.

Kinder Bueno

A candy brand that had its first Super Bowl LX commercial created by Stagwell agency Anomaly.

Liquid I.V.

A hydration brand that had its first Super Bowl LX commercial created by Stagwell agency Anomaly.

National Football League (NFL)

The professional American football league that had Super Bowl LX commercials created by Stagwell agency 72andSunny.

Got photos? Submit your photos here. ›

What they’re saying

“I'm proud of the incredible work done by our teams and agencies at Stagwell, and it shows that the combination of the best in creativity and technology is the winning formula for the future. We punched 10 times over our weight at the Super Bowl with 10% or more of the ads.”

— Mark Penn, Chairman and CEO of Stagwell (stocktitan.net)

The takeaway

Stagwell's strong performance at Super Bowl LX, with its agencies creating 10% or more of the ads and earning recognition for two spots in the USA TODAY Ad Meter top 10, demonstrates the power of the company's combination of creativity and technology. This success highlights Stagwell's ability to deliver impactful and memorable campaigns for its clients on one of the biggest advertising stages.