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Mystery Group Buys Super Bowl Ad Promoting ICE
American Sovereignty, a new organization with little public presence, aired a pro-ICE commercial during the big game.
Published on Feb. 9, 2026
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During the 2026 Super Bowl, a little-known group called American Sovereignty aired a commercial portraying US Immigration and Customs Enforcement (ICE) agents as "friends" and "neighbors" who are "making America a safer place to live." The group has a sparse online presence, with just a basic website and a few tweets, and has not responded to requests for comment from journalists about who is behind the organization and the funding for the expensive Super Bowl ad.
Why it matters
The pro-ICE ad comes at a time when ICE has faced growing public backlash over allegations of violence and human rights abuses, and when funding for the Department of Homeland Security is under threat. The mystery around American Sovereignty raises concerns about the influence of undisclosed groups trying to shape public opinion on controversial issues.
The details
The commercial was placed by a group called American Sovereignty, which appears to be a new nonprofit or political entity with almost no public presence. The group has a bare-bones website created in January 2026 and a few tweets, but no other publicly available information. Attempts by journalists to reach the group for comment have gone unanswered. According to FCC documents, the official name of the organization that placed the Super Bowl ad is "American Sovereignty PAC," and the contact person listed is Daniel Scarpinato, who previously served as chief of staff to the former governor of Arizona.
- The pro-ICE ad aired during the 2026 Super Bowl on February 9, 2026.
- American Sovereignty created its website in January 2026, shortly before the Super Bowl.
The players
American Sovereignty
A new, mysterious organization that appears to be a nonprofit or political entity and placed a pro-ICE ad during the 2026 Super Bowl.
Daniel Scarpinato
The contact person listed on FCC documents for American Sovereignty PAC, who previously served as chief of staff to the former governor of Arizona.
Winged Victory: The Agency
A public relations firm run by Daniel Scarpinato that bills itself as helping clients with "crafting the right message, rolling out an idea, running a large-scale campaign, or prepping you for that tough interview."
The takeaway
The mystery around American Sovereignty and the funding behind its pro-ICE Super Bowl ad highlights the growing influence of undisclosed groups trying to shape public opinion on controversial issues. In a democracy, there should be more transparency around who is spending millions to sway public opinion.
