Coinbase Unveils Karaoke-Inspired Super Bowl Ad to Celebrate Crypto's Mainstream Adoption

The crypto exchange's 60-second spot invites viewers to sing along, signaling crypto's growing accessibility.

Published on Feb. 9, 2026

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Coinbase is making its second appearance in the Super Bowl with a new 60-second ad that takes a unique karaoke-style approach. The ad, titled "Everybody Coinbase," features a familiar tune - "Everybody (Backstreet's Back)" - with lyrics tweaked to reinforce crypto's mainstream appeal. The ad is designed to encourage viewers across the country to unite their voices in a shared, high-energy experience, much like crypto has become more accessible to the masses.

Why it matters

Coinbase's decision to create a karaoke-inspired Super Bowl ad signals the company's belief that crypto has moved past the early-adopter phase and is now mainstream and accessible to everyone. By inviting viewers to participate in a collective singing experience, Coinbase is aiming to forge a sense of community around crypto and demonstrate its growing ubiquity.

The details

The "Everybody Coinbase" ad will debut during the first half of the Super Bowl and feature unique extensions beyond the 60-second spot, including takeovers in New York's Times Square and on the world's largest LED screen, the Sphere's Exosphere in Las Vegas. An encore screen takeover is also planned at the Chase Center in San Francisco during a Golden State Warriors game on Monday. The campaign was created in partnership with creative agency Isle of Any, which has previously collaborated with Coinbase on animated ads.

  • The "Everybody Coinbase" ad will debut during the first half of the Super Bowl on Sunday, February 9, 2026.
  • The Times Square and Sphere's Exosphere activations will take place on Sunday, February 9, 2026.
  • The encore screen takeover at the Chase Center in San Francisco will happen on Monday, February 10, 2026.

The players

Coinbase

A cryptocurrency exchange platform that aims to increase economic freedom by making it easy for people and institutions to engage with crypto assets.

Isle of Any

An award-winning creative agency based in New York that has partnered with Coinbase on previous advertising campaigns.

Catherine Ferdon

The Chief Marketing Officer of Coinbase.

Toby Treyer-Evans

The Co-Founder of Isle of Any.

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What they’re saying

“We didn't buy an ad — we bought a vibe. Crypto is literally for everybody, and we're excited to use this moment to bring people together for a shared experience that highlights how the crypto community has grown.”

— Catherine Ferdon, Chief Marketing Officer of Coinbase

“Super Bowl is often a time when advertising comes 'at you.' We wanted to do something big and generous that blurs the line between audience and the brand, playing with what a commercial can be. We loved the idea of turning every screen in the country into karaoke, with 150M people inadvertently singing along to Coinbase and our message…hyped up, drinks in hand, belting out everything we wanted to say.”

— Toby Treyer-Evans, Co-Founder of Isle of Any

What’s next

Coinbase plans to continue the "Everybody Coinbase" campaign beyond the Super Bowl, with additional activations and extensions designed to keep the karaoke-inspired experience alive and engage the crypto community.

The takeaway

Coinbase's Super Bowl ad strategy signals that crypto has become mainstream and accessible to the masses, moving beyond the early-adopter phase. By inviting viewers to participate in a shared, high-energy karaoke experience, Coinbase is forging a sense of community around crypto and demonstrating its growing ubiquity in the financial landscape.