Watch the best Super Bowl 2026 commercials

Dan Johnson breaks down a list of the top ads from Super Bowl 60, from Ben Affleck and Dunkin' to Yorgos Lanthimos and Emma Stone for Squarespace.

Published on Feb. 8, 2026

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This year's Super Bowl ads are anything but subtle, featuring big-name stars, nostalgic callbacks, and bold creative that aims to feel like mini-events rather than traditional commercials. The shared spirit is a commitment to one simple idea taken to absurd theatrical heights, often leaning on familiar songs, sitcom energy, and recognizable faces to win over the audience. The best ads also manage to sneak in a clear consumer benefit under the spectacle, ensuring viewers remember the product message, not just the entertainment.

Why it matters

Super Bowl advertising is known for its big swings, catchy hooks, and pop-culture volume engineered for Monday-morning replay. This year's crop of ads continues that tradition, showcasing brands that are willing to go all-out to capture attention and deliver their marketing message in a memorable way.

The details

Some of the standout ads include Bosch's spot featuring a transformed Guy Fieri, and T-Mobile's mini-concert featuring the Backstreet Boys and Druski. The Bosch ad leans into the brand's promise of turning 'regular' into 'confident,' while the T-Mobile ad uses nostalgia as a battering ram to promote the carrier's network and perks.

  • Super Bowl 60 aired on February 9, 2026.

The players

Dan Johnson

A writer who breaks down the best Super Bowl commercials for draftkings.com.

Ben Affleck

An actor who appeared in a Super Bowl commercial.

Yorgos Lanthimos

A director who worked on a Super Bowl commercial for Squarespace.

Emma Stone

An actress who appeared in a Super Bowl commercial for Squarespace.

Guy Fieri

A celebrity chef who appeared in a Super Bowl commercial for Bosch.

Backstreet Boys

A popular 90s boy band that appeared in a Super Bowl commercial for T-Mobile.

Druski

A comedian who appeared in the T-Mobile Super Bowl commercial alongside the Backstreet Boys.

Machine Gun Kelly

A musician who made a cameo appearance in the T-Mobile Super Bowl commercial.

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What they’re saying

“This crop of Super Bowl ads isn't subtle—it's loud, star-studded, and built to feel like mini-events rather than 'commercials.'”

— Dan Johnson, Writer (draftkings.com)

“The shared spirit is commitment: brands take one simple idea, crank it to absurd theater, and let the joke do the explaining.”

— Dan Johnson, Writer (draftkings.com)

“A lot of them lean on comfort-food nostalgia—songs, sitcom energy, familiar faces—because the fastest way to win on this stage is instant recognition.”

— Dan Johnson, Writer (draftkings.com)

What’s next

The Super Bowl 60 commercials will continue to be discussed and analyzed in the days and weeks following the game, as viewers and industry experts weigh in on the most memorable and effective ads.

The takeaway

This year's Super Bowl advertising showcases brands that are willing to go big, bold, and theatrical in order to capture the attention of the massive audience and deliver their marketing message in a memorable way. The best ads balance the entertainment value with a clear consumer benefit, ensuring the brand message sticks with viewers long after the game.