Super Bowl LX Concessions Reach New Heights in San Francisco

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As the Super Bowl heads to San Francisco for its 60th edition, hospitality company Levy Restaurants is pulling out all the stops with an extravagant menu of high-end concession items. From a $180 "LX Hammer Burger" to $40 "Dungeness Crab Potachos" and a $30 "San Fran Sticky Roll", the food and drink options aim to match the lavish price tag of attending the big game.

Why it matters

With Super Bowl tickets starting in the thousands, the over-the-top concession offerings at Levi's Stadium reflect the exclusive, premium experience that the NFL is curating for its most valuable event. These decadent menu items cater to the deep-pocketed fans who can afford the steep costs of attending the Super Bowl in person.

The details

Levy Restaurants, the hospitality partner for Levi's Stadium, has developed a menu that takes inspiration from the Bay Area's culinary scene. Standout items include the $180 LX Hammer Burger featuring a braised bone-in beef shank, roasted mirepoix demi-glace, and Point Reyes bleu cheese fondue; the $40 Dungeness Crab Potachos with hand-cut potato chips, fresh crab, and white cheddar fondue; and the $30 San Fran Sticky Roll, a sourdough cinnamon roll with white chocolate mascarpone crème anglaise icing. Other high-end options available in the clubs and VIP suites include smoked short rib pastrami, Tsar Nicoulai caviar, Tomales Bay oysters, and maki rolls topped with wagyu and truffle.

• Super Bowl LX will take place on February 9, 2026.