Samsung Unveils Galaxy S26 Ultra, S26+ and S26 Smartphones

New flagship devices from Samsung set to launch in late February 2026.

Feb. 8, 2026 at 5:31pm by Ben Kaplan

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Samsung is expected to launch its latest flagship smartphone lineup, the Galaxy S26 series, later this month. The lineup will include the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26 models, all featuring the latest hardware and software updates from the South Korean tech giant. The devices are slated to be unveiled at Samsung's upcoming Galaxy Unpacked event, which is rumored to take place on February 25, 2026 in San Francisco.

Why it matters

The Galaxy S26 series is a crucial product launch for Samsung as it looks to maintain its position as a leading smartphone manufacturer. The new devices will showcase the company's latest innovations in areas like camera technology, display quality, and AI-powered features, all while competing with other top-tier flagships in the market.

The details

The Galaxy S26 Ultra is expected to be the flagship model, featuring advanced camera capabilities, a high-performance processor, and an enhanced display. Samsung has reportedly ordered significantly more S26 Ultra units compared to the S26+ and S26 models, suggesting it sees the Ultra as the key driver of the new lineup. The devices will launch with Samsung's latest OneUI 8.5 software, which may include hardware-exclusive features on the S26 Ultra. Pre-orders for the new Galaxy phones are expected to open the day after the Unpacked event, with retail sales beginning on March 11.

  • The Galaxy Unpacked event is rumored to take place on February 25, 2026.
  • Pre-orders for the new Galaxy devices are expected to open the day after the Unpacked event.
  • Retail sales of the Galaxy S26 series are expected to begin on March 11, 2026.

The players

Samsung

A South Korean multinational conglomerate and one of the world's largest manufacturers of smartphones, consumer electronics, and semiconductors.

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What’s next

After the Galaxy Unpacked event, Samsung is expected to provide more details on pricing, availability, and pre-order incentives for the new Galaxy S26 series.

The takeaway

The launch of the Galaxy S26 lineup is a critical moment for Samsung as it looks to maintain its position as a leading innovator in the smartphone market. The new devices are expected to showcase the company's latest advancements in areas like camera technology, display quality, and AI-powered features, offering consumers a compelling option in the premium smartphone segment.