Coinbase Unveils Karaoke-Style Super Bowl Ad to Celebrate Crypto's Mainstream Appeal

The crypto exchange's second big game ad invites viewers to sing along and experience crypto's growing accessibility.

Published on Feb. 8, 2026

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Coinbase is returning to the Super Bowl with a new 60-second karaoke-style ad that encourages viewers to unite their voices in a familiar, but slightly tweaked, popular tune - "Everybody (Backstreet's Back)" - to reinforce crypto's mainstream appeal. The ad will be accompanied by additional creative extensions, including takeovers in New York's Times Square and on the world's largest LED screen in Las Vegas, as well as an encore screening during a Golden State Warriors game.

Why it matters

Coinbase's Super Bowl ad strategy aims to make crypto more approachable and accessible to the mainstream audience, building on the success of its 2022 debut that generated over 20 million landing page hits in just one minute. By leveraging the communal experience of karaoke, the ad seeks to forge a sense of shared connection around crypto's growing adoption, which now includes 52 million Americans across diverse demographics.

The details

The new "Everybody Coinbase" ad was created in partnership with creative agency Isle of Any, building on their previous collaboration on a series of animated Coinbase ads that aired during the 2025 NBA playoffs. The karaoke-style format is designed to blur the line between the audience and the brand, inviting viewers to inadvertently sing along and become part of Coinbase's message about crypto's increasing accessibility.

  • The Coinbase ad will air during the Super Bowl on Sunday, February 9, 2026.
  • Additional creative extensions, including takeovers in New York's Times Square and on the world's largest LED screen in Las Vegas, will run starting on Sunday, February 8, 2026.
  • An encore screen takeover is planned at the Chase Center in San Francisco during the Golden State Warriors game on Monday, February 10, 2026.

The players

Coinbase

A cryptocurrency exchange platform that aims to increase economic freedom by providing a trusted platform for people and institutions to engage with crypto assets.

Catherine Ferdon

Chief Marketing Officer of Coinbase.

Isle of Any

An award-winning creative agency based in New York that collaborated with Coinbase on the new Super Bowl ad.

Toby Treyer-Evans

Co-Founder of Isle of Any.

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What they’re saying

“We didn't buy an ad — we bought a vibe. Crypto is literally for everybody, and we're excited to use this moment to bring people together for a shared experience that highlights how the crypto community has grown.”

— Catherine Ferdon, Chief Marketing Officer of Coinbase (Business Wire)

“Super Bowl is often a time when advertising comes 'at you.' We wanted to do something big and generous that blurs the line between audience and the brand, playing with what a commercial can be.”

— Toby Treyer-Evans, Co-Founder of Isle of Any (Business Wire)

What’s next

Coinbase plans to continue promoting the "Everybody Coinbase" campaign through additional activations and creative extensions beyond the Super Bowl, including a takeover on the world's largest LED screen in Las Vegas and an encore screening during a Golden State Warriors game.

The takeaway

Coinbase's Super Bowl ad strategy reflects the growing mainstream adoption and accessibility of crypto, as the exchange aims to make the crypto experience more approachable and communal for a wide range of viewers through a shared karaoke-style experience.