Bon Jovi Steals Spotlight at Super Bowl LX

Rocker delivers Patriots introduction, appears in State Farm commercial during big game

Published on Feb. 8, 2026

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Jon Bon Jovi had a bigger presence at Super Bowl LX than the New England Patriots, the losing team in the game. The Sayreville-born rocker introduced the Patriots as they took the field, and also appeared in a State Farm insurance commercial featuring a cover of his hit song "Livin' on a Prayer." Bon Jovi's connection to the Patriots dates back to when head coach Bill Belichick was with the New York Giants, and the rocker has been a regular in the luxury box of Patriots owner Robert Kraft at home games.

Why it matters

Bon Jovi's prominent role at the Super Bowl highlights his enduring popularity and connection to the New England Patriots, despite some fans criticizing him for "betraying New Jersey" by supporting the rival team. The commercial appearance also underscores Bon Jovi's status as a pop culture icon whose music continues to be featured in high-profile advertising campaigns.

The details

In addition to introducing the Patriots, Bon Jovi starred in a State Farm commercial that featured a cover version of his hit song "Livin' on a Prayer," performed by comedians Danny McBride and Keegan-Michael Key. Bon Jovi and Patriots owner Robert Kraft were also photographed together at a pre-Super Bowl party.

  • Bon Jovi introduced the Patriots moments before the start of Super Bowl LX on February 8, 2026.
  • The State Farm commercial featuring Bon Jovi aired during the Super Bowl broadcast on February 8, 2026.

The players

Jon Bon Jovi

A 63-year-old rock star from Sayreville, New Jersey who has long-standing ties to the New England Patriots organization.

Bill Belichick

The head coach of the New England Patriots, who previously coached the New York Giants when Bon Jovi was a regular on the sidelines.

Robert Kraft

The owner of the New England Patriots, who has hosted Bon Jovi in his luxury box at Patriots home games.

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What they’re saying

“I do believe that the (State Farm) commercials are a part of American pop culture right now. They're fun, they're funny, they're whimsical. And when they came to me with it, I saw the script and I found joy in it. I just smiled — as simple as that. I couldn't say no to that.”

— Jon Bon Jovi (Billboard)

What’s next

Bon Jovi is set to embark on a nine-show comeback tour at Madison Square Garden in July 2026, his first major tour since 2022.

The takeaway

Bon Jovi's prominent role at the Super Bowl, from introducing the Patriots to appearing in a high-profile commercial, underscores the enduring popularity and cultural relevance of the New Jersey rocker, even as he faces some criticism from fans for his long-standing ties to the rival New England Patriots organization.