Victoria's Secret & Co. Receives Average $55.20 Price Target

Analysts give the lingerie brand a 'Moderate Buy' rating as the company's stock reaches new highs.

Published on Feb. 7, 2026

Got story updates? Submit your updates here. ›

Shares of Victoria's Secret & Co. (NYSE:VSCO) have received an average price target of $55.20 from 14 analysts covering the company, with a 'Moderate Buy' rating. The stock has seen a rise in price over the past year, reaching a 12-month high of $66.89. Analysts cite the company's strong performance, including a 9.2% year-over-year increase in revenue and improved earnings per share.

Why it matters

Victoria's Secret is a leading brand in the intimate apparel and beauty industry, with a loyal customer base. The positive analyst sentiment and rising stock price indicate the company's strategies, such as expanding its product lines and digital presence, are resonating with investors and consumers.

The details

The average 12-month price target among brokerages that have updated their coverage on Victoria's Secret & Co. in the last year is $55.20. One analyst has a 'sell' recommendation, five have a 'hold' recommendation, seven have a 'buy' recommendation, and one has a 'strong buy' recommendation. Analysts have cited the company's improved financial performance, with a 9.2% year-over-year increase in revenue and better-than-expected earnings per share.

  • Victoria's Secret & Co. shares opened at $62.39 on Wednesday, February 7, 2026.
  • The company's stock has reached a 12-month high of $66.89.

The players

Victoria's Secret & Co.

A leading designer, manufacturer and marketer of intimate apparel, beauty products and accessories for women, operating a portfolio of brands that includes Victoria's Secret, PINK, and Victoria's Secret Beauty.

Jefferies Financial Group

An investment banking firm that has boosted its price target for Victoria's Secret & Co. from $57.00 to $65.00 and maintained a 'buy' rating on the stock.

Bank of America

A financial services company that has upgraded its rating on Victoria's Secret & Co. from 'underperform' to 'neutral' and set a price target of $52.00.

Morgan Stanley

A global financial services firm that has upgraded its rating on Victoria's Secret & Co. from 'equal weight' to 'overweight' and set a price target of $60.00.

Barclays

A multinational investment bank that has reaffirmed its 'overweight' rating on shares of Victoria's Secret & Co.

Got photos? Submit your photos here. ›

What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

The positive analyst sentiment and rising stock price for Victoria's Secret & Co. indicate the company's strategies, such as expanding its product lines and digital presence, are resonating with investors and consumers. This suggests the brand remains a dominant player in the intimate apparel and beauty industry.