Ultimate Super Bowl Weekend at The One Party by Uber

Uber's exclusive event for members features Grammy-winning performers and celebrity guests

Published on Feb. 7, 2026

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Uber hosted an invite-only event called The One Party in San Francisco to kick off Super Bowl LX weekend. The event featured headline performances by Grammy winner Olivia Dean and special guest Grammy winner Shaboozey, delighting the crowd of music fans and sports lovers. Uber went all out to create an ultimate soiree for Super Bowl weekend, with culinary delights, sensational music, and celebrity guests like Jon Hamm, Queen Latifah, Russell Wilson, and Ciara.

Why it matters

The One Party by Uber is an exclusive experience the company creates around major cultural events to provide Uber One members with special access and experiences that money can't buy. As Uber's hometown, San Francisco was the perfect setting to host this Super Bowl weekend kickoff event.

The details

Uber's The One Party featured headline performances by Grammy winner for Best New Artist Olivia Dean and special guest Grammy winner Shaboozey. The invite-only event at Pier 48 in San Francisco delighted the audience with nonstop thrills, including culinary delights and a star-studded guest list that included celebrities like Jon Hamm, Queen Latifah, Russell Wilson, and Ciara.

  • The One Party by Uber took place on February 6, 2026 to kick off Super Bowl LX weekend.

The players

Olivia Dean

A Grammy-winning musician who performed at The One Party by Uber.

Shaboozey

A Grammy-winning musician who was a special guest performer at The One Party by Uber.

Uber

The rideshare company that hosted The One Party, an exclusive event for its Uber One members.

Uber One

Uber's unified, paid membership subscription that provides savings and exclusive perks across Uber and Uber Eats.

Becky Katz Davis

The Head of Consumer Communications and Events at Uber.

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What they’re saying

“It was my first time playing as part of Super Bowl Weekend! It was a lot of fun performing at The One Party with Uber – the atmosphere was great!”

— Olivia Dean

“The One Party by Uber is an experience we create around some of the biggest cultural moments of the year, exclusively for Uber One members. With San Francisco being our hometown, it was the perfect opportunity to kick off Super Bowl weekend with a homecoming-themed event on our home turf. From the energy in the room to performances by recent GRAMMY winners Olivia Dean and Shaboozey, The One Party is all about giving Uber One members front-row access to special moments money can't buy — only membership can.”

— Becky Katz Davis, Head of Consumer Communications and Events, Uber

The takeaway

Uber's The One Party demonstrates the company's strategy of creating exclusive, members-only experiences around major cultural events to provide added value and access for its Uber One subscribers. By hosting this Super Bowl kickoff event in its hometown of San Francisco, Uber was able to deliver a premium experience for its most loyal customers.