NFL Stars Strut at Abercrombie Fashion Show in San Francisco

Christian McCaffrey, Olivia Culpo, and other top players showcase their style in front of NFL Commissioner Roger Goodell

Published on Feb. 7, 2026

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Several NFL stars, including Christian McCaffrey, Olivia Culpo, CeeDee Lamb, Amon-Ra St. Brown, and Tee Higgins, participated in an Abercrombie fashion show in San Francisco during Super Bowl week. The event was attended by NFL Commissioner Roger Goodell and other high-profile players. The athletes discussed their growing interest in fashion and how it has become an important form of self-expression for them.

Why it matters

The fashion show highlights the increasing crossover between the worlds of sports and fashion, as top athletes seek to showcase their personal style and use it as a means of self-expression. It also demonstrates the star power of NFL players, who are able to draw large crowds and attention even at non-sporting events.

The details

The Abercrombie fashion show featured a runway where the NFL players strutted their stuff in stylish outfits. McCaffrey said fashion has become a bigger part of his life in recent years, crediting his wife Olivia Culpo for helping him develop a better appreciation for it. Other players like Tee Higgins and CeeDee Lamb also discussed how their fashion sense has evolved, with Higgins noting he never thought he'd be walking in a fashion show.

  • The fashion show took place on Saturday, February 8, 2026 during Super Bowl week.

The players

Christian McCaffrey

A running back for the San Francisco 49ers who participated in the Abercrombie fashion show.

Olivia Culpo

Christian McCaffrey's wife, a former Miss Universe, who also walked in the fashion show.

Roger Goodell

The Commissioner of the National Football League, who was in the front row audience for the fashion show.

CeeDee Lamb

A wide receiver who walked in the Abercrombie fashion show.

Tee Higgins

A wide receiver who discussed how his fashion sense has evolved and his participation in the fashion show.

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What they’re saying

“It took me a little bit to really appreciate fashion and what it means. In the last few years, I've definitely learned to appreciate fashion and style in so many different ways. It's one of the best forms of self expression without ever having to say anything. So I appreciate being able to put together good looks that match the energy you're in.”

— Christian McCaffrey (The California Post)

“Huge role. She's taught me so much. Really made me enjoy it and understand fashion at a level that I never knew.”

— Christian McCaffrey (The California Post)

“Never did I think I was going to walk in a fashion show. A few years ago, some of my family was like, 'Man, you should try it.' And we're here now.”

— Tee Higgins, Wide Receiver (The California Post)

The takeaway

The Abercrombie fashion show during Super Bowl week demonstrates how top NFL players are increasingly embracing fashion as a means of self-expression, blurring the lines between the worlds of sports and style. As athletes like Christian McCaffrey and Tee Higgins continue to explore their interest in fashion, it signals a growing trend of sports stars leveraging their platforms to showcase their personal style.