bebe stores Shares Surge Past 200-Day Average

Shares of the women's fashion retailer reach new heights as investors eye potential turnaround.

Published on Feb. 7, 2026

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Shares of bebe stores, inc. (OTCMKTS:BEBE) surged past their 200-day moving average on Friday, trading as high as $9.95 per share. The San Francisco-based women's fashion retailer, which specializes in contemporary styles for a youthful demographic, has seen its stock price rebound after years of struggles.

Why it matters

bebe stores' stock price crossing the 200-day moving average is seen as a positive technical indicator, potentially signaling a broader market turnaround for the once-struggling retailer. The company's ability to adapt its offerings and distribution channels amid a shifting retail landscape will be crucial to sustaining this momentum.

The details

bebe stores' share price closed at $9.95 on Friday, with over 10,000 shares changing hands. The stock has a 50-day moving average of $0.44 and a 200-day moving average of $0.50, indicating the recent surge past that longer-term trend line. The company, founded in 1976 by Manny Mashouf, operates a direct-to-consumer e-commerce business as well as wholesale partnerships and international licensed operations.

  • bebe stores' share price passed above the 200-day moving average on Friday, February 7, 2026.
  • The stock has a 50-day moving average of $0.44 and a 200-day moving average of $0.50 as of the most recent trading session.

The players

bebe stores, inc.

An American retailer specializing in contemporary women's fashion, founded in 1976 and headquartered in San Francisco.

Manny Mashouf

The fashion entrepreneur who founded bebe stores in 1976.

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The takeaway

bebe stores' ability to adapt its business model and product offerings amid a shifting retail landscape appears to be paying off, as evidenced by the stock's recent surge past a key technical indicator. However, the company will need to sustain this momentum to prove it has truly turned the corner after years of struggles.