NFL Wives Host Fashion Show to Benefit Bay Area Communities

Proceeds from the annual Off The Field charity event will support local youth and women's health organizations during Super Bowl LX festivities.

Feb. 4, 2026 at 4:15am by Ben Kaplan

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As Super Bowl LX festivities take over San Francisco this week, the Off The Field NFL Wives Association is hosting its annual charity fashion show to raise funds for local organizations. The event will benefit the Boys & Girls Clubs of Oakland and San Francisco, as well as the Charlotte Maxwell Clinic, with the goal of leveraging the high-profile Super Bowl platform to create a lasting positive impact in the host community.

Why it matters

The Off The Field NFL Wives Association strategically directs attention and resources from major sporting events like the Super Bowl to support community-based organizations, maximizing the positive impact of these high-profile occasions. By focusing on youth development and women's health, the group aims to address critical needs in the Bay Area and inspire other organizations to connect large-scale events with meaningful community engagement.

The details

The fashion show, which features NFL spouses and significant others as models, attracts a typical Super Bowl week crowd of athletes, celebrities, and fans. However, the primary purpose is to provide crucial funding and visibility for the Boys & Girls Clubs and the Charlotte Maxwell Clinic. According to Tenisha Patterson Brown, president of Off The Field, the decision to support these organizations was deliberate, as the group wants its 'footprint in the Bay Area to reflect generosity, unity, and a shared commitment to investing in families.'

  • The Off The Field NFL Wives Association fashion show will take place this Friday during Super Bowl LX festivities.
  • Off The Field became a national nonprofit in 2006, but the organization's work began prior to that.

The players

Tenisha Patterson Brown

The president of Off The Field, a sports attorney, and business consultant.

Boys & Girls Clubs of Oakland

A local youth development organization that will benefit from the fashion show proceeds.

Boys & Girls Clubs of San Francisco

A local youth development organization that will benefit from the fashion show proceeds.

Charlotte Maxwell Clinic

A local women's health organization that will benefit from the fashion show proceeds.

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What they’re saying

“When the Super Bowl comes to town, it brings global attention—but we believe that attention should ultimately benefit the people who call that city home.”

— Tenisha Patterson Brown, President of Off The Field (newsy-today.com)

“Being a diverse organization means our work is informed by lived experiences and by a shared understanding of both the challenges and the resilience present in many of the communities we support.”

— Tenisha Patterson Brown, President of Off The Field (newsy-today.com)

What’s next

Off The Field plans to expand its programming in 2026 to include initiatives focused on mental wellness for women and youth, as well as leadership development for its members.

The takeaway

The Off The Field NFL Wives Association demonstrates a strategic understanding of how to leverage the high visibility of the Super Bowl to create lasting, meaningful change in host communities. By directing resources and attention to local organizations, they are maximizing the positive impact of a major event and inspiring other groups to connect large-scale occasions with community engagement.