Costco's Nike SB Dunk Low Kirkland Sneakers See Resale Prices Soar

The surprise release of the limited-edition sneakers at select Costco stores sparked immediate interest and long lines.

Feb. 2, 2026 at 4:23pm by Ben Kaplan

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Costco quietly dropped a new Nike SB Dunk Low sneaker featuring Costco's Kirkland branding and a hidden $1.50 hot dog label on the insole. The surprise release at select Costco stores in California, Hawaii, Nevada, New York, Oregon, and Washington led to long lines and immediate resale prices ranging from $400 to $5,000 on platforms like StockX, eBay, and GOAT.

Why it matters

The Costco x Nike SB Dunk Low collaboration is an unexpected and quirky pairing that has captured the attention of the sneaker community. The limited availability and high resale prices highlight the continued demand for exclusive and sought-after sneaker releases, even from non-traditional brands like Costco.

The details

Costco sold the grey sweatpant-style Nike SB Dunk Low Kirkland Brand version for $135, with a limit of one pair per Costco member. The shoes feature prominent Costco branding, including Kirkland logos and the hidden $1.50 hot dog label on the insole. Costco locations in California, Hawaii, Nevada, New York, Oregon, and Washington were among the select stores that carried the limited-edition sneakers.

  • Costco quietly dropped the Nike SB Dunk Low Kirkland sneakers on Saturday, January 31, 2026.

The players

Costco

A membership-only warehouse club that provides a wide selection of merchandise. Costco is known for its bulk pricing and exclusive product collaborations.

Nike

A multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

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What they’re saying

“When a limited product arrives at a Costco location, they will place it on the floor without notice, so check your local Costco regularly to see if/when they receive the Costco SB Dunks.”

— Sole Retriever

What’s next

It's possible that the rest of the country will receive the Costco SB Dunks in the coming weeks, but Costco has not made any official announcement regarding a potential restock or wider release.

The takeaway

The Costco x Nike SB Dunk Low collaboration demonstrates the continued power of limited-edition and exclusive sneaker releases, even from unexpected brands. The high resale prices highlight the demand for these types of collaborations, which can create excitement and a sense of scarcity among sneaker enthusiasts.