Numa Introduces LiveCSI--AI-Powered, Real-Time, and the End of CSI as We Know It

Dealerships move from delayed surveys to real-time customer experience—giving dealers the chance to save customers before they're lost.

Jan. 29, 2026 at 8:31am by Ben Kaplan

Got story updates? Submit your updates here. ›

Numa, the leading AI platform for dealership customer operations, has announced the launch of LiveCSI, the industry's first real-time, AI-powered customer satisfaction dashboard for automotive dealerships. LiveCSI replaces lagging CSI surveys with live visibility into how customers feel right now, when action can still be taken. The new platform aims to help dealerships increase profitability by 300% by 2027 by providing real-time insights into customer sentiment and experience.

Why it matters

For decades, CSI has served as automotive's primary performance metric, but it has become a rear-view scorecard, revealing damage after customers have churned, reviews have posted, and OEM incentives are already at risk. LiveCSI marks a fundamental shift, from measuring yesterday to managing today, by providing real-time insights into customer speed of response, empathy and emotional intelligence, and effective problem solving.

The details

LiveCSI operates inside every customer interaction as it happens, capturing real-time signals around responsiveness, tone, and resolution. This allows managers to see when response times slip, detect frustration and emotional escalation, and flag heat cases early so they can intervene with context, empathy, and authority. The platform also gives OEMs and dealer groups a new way to truly assess dealership performance in real time, without waiting for monthly reports or relying on incomplete, low-response survey samples.

  • LiveCSI is available at the upcoming NADA conference within the Numa platform.
  • Industry-wide LiveCSI benchmarks are available now at csi.numa.com.

The players

Numa

The leading AI platform for dealership customer operations, founded by the team behind Location Labs. Numa is based in Silicon Valley and has raised $55 million from investors including Google, Threshold Ventures, Mitsui, Costanoa Ventures, and Touring Capital.

Tasso Roumeliotis

Co-Founder and CEO of Numa, who previously worked at Bain & Company and was a participant in the creation of Net Promoter Score (NPS).

Got photos? Submit your photos here. ›

What they’re saying

“CSI tells you what went wrong weeks ago, when it's already too late. LiveCSI shows what's happening now – while the customer is still in the dealership or still texting. This is about speed, empathy, and solving problems in the moment. It's about saving the unhappy customer you can still keep.”

— Tasso Roumeliotis, Co-Founder and CEO of Numa (apnews.com)

“NPS helped companies stop obsessing over bloated surveys and start focusing on loyalty. LiveCSI applies that same thinking to automotive—but in real time. It turns CSI from a lagging score into an operational signal built on the fundamentals of great service.”

— Tasso Roumeliotis, Co-Founder and CEO of Numa (apnews.com)

What’s next

Dealer-level LiveCSI is available at the upcoming NADA conference within the Numa platform. Industry-wide LiveCSI benchmarks are available now at csi.numa.com.

The takeaway

LiveCSI represents a fundamental shift in how automotive dealerships measure and manage customer satisfaction, moving from lagging surveys to real-time insights that allow them to intervene and save unhappy customers before it's too late. This new platform has the potential to significantly improve customer experience and drive profitability for dealerships.