EFF Launches 'Encrypt It Already' Campaign to Demand End-to-End Encryption

Nonprofit calls on major tech companies to better protect user privacy through encryption

Jan. 29, 2026 at 8:55pm by Ben Kaplan

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The Electronic Frontier Foundation (EFF) has launched a new campaign called "Encrypt It Already" that pushes six major tech companies - Meta, Apple, Google, Bluesky, Telegram, and Ring - to implement end-to-end encryption features to better protect user privacy and data. EFF is asking users to voice their support for these encryption features through the campaign website and by contacting the companies directly.

Why it matters

End-to-end encryption is considered the best tool to keep digital communications and data secure, as it prevents even service providers from accessing the contents. However, this feature remains rare across many popular tech platforms, despite growing calls for stronger user privacy protections.

The details

The EFF campaign follows the organization's previous "Fix It Already" effort in 2019 that led to privacy improvements on services like Venmo, WhatsApp, and Slack. This new "Encrypt It Already" push is asking the six targeted companies to either deliver on previously announced end-to-end encryption features, enable existing encryption by default, or launch new encryption capabilities they currently lack.

  • The EFF launched the "Encrypt It Already" campaign on January 30, 2026.

The players

Electronic Frontier Foundation (EFF)

A nonprofit organization that defends civil liberties in the digital world, including user privacy and security.

Thorin Klosowski

Security and Privacy Activist at the EFF.

Meta

The parent company of Facebook, Instagram, and WhatsApp.

Apple

A major technology company known for its consumer electronics and software products.

Google

A multinational technology company specializing in Internet-related services and products.

Bluesky

A decentralized social media protocol developed by Twitter co-founder Jack Dorsey.

Telegram

A cloud-based instant messaging and voice-over-IP service.

Ring

A home security company owned by Amazon that produces smart doorbells and cameras.

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What they’re saying

“The privacy of our files and communications has never been more important. End-to-end encryption is the best tool we have to keep them secure. It ensures that even the services you use cannot access what you store on them. That's why we're calling on these companies to keep their promises, protect their users, and Encrypt It Already!”

— Thorin Klosowski, Security and Privacy Activist at EFF

What’s next

The EFF is asking users to visit the "Encrypt It Already" website to find links to feature request forms on the companies' websites and messages to share with the companies on social media, in order to voice their support for end-to-end encryption features.

The takeaway

This campaign highlights the growing importance of end-to-end encryption in protecting user privacy and data, and puts pressure on major tech companies to make this security feature more widely available across their platforms and services.