BBB Warns of Super Bowl Ticket Scams, High Travel Costs

Fans advised to plan ahead and buy from trusted sources as Bay Area braces for influx of visitors.

Jan. 28, 2026 at 5:55am by Ben Kaplan

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With the Super Bowl just two weeks away, the Better Business Bureau (BBB) is cautioning fans about the risks of ticket scams and high travel costs in the San Francisco Bay Area. The BBB is urging consumers to purchase tickets only from official sources, be wary of deals that seem too good to be true, and budget carefully for lodging and transportation.

Why it matters

The Super Bowl is one of the biggest sporting events in the world, drawing thousands of fans to the host city. However, the high demand for tickets and accommodations also attracts scammers looking to take advantage of unsuspecting consumers. The BBB's warnings aim to help fans avoid financial losses and enjoy the game without unnecessary stress.

The details

The BBB advises fans to only purchase tickets from official sources or reputable resale platforms, and to be cautious of deals found on social media or from sellers requesting payment via wire transfer, gift cards, or peer-to-peer apps. Travelers should also plan for increased traffic at airports, highways, and public transportation, and book hotel accommodations as early as possible to avoid higher prices and limited availability.

  • The Super Bowl is scheduled for February 14, 2026.
  • The BBB issued its warnings on January 28, 2026, just two weeks before the big game.

The players

Better Business Bureau

A nonprofit organization that helps consumers find businesses, brands, and charities they can trust.

Alma Galvan

Spokesperson for the Better Business Bureau.

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What they’re saying

“Events of this scale bring a lot of excitement, but they also bring higher prices and increased risk for consumers. Planning ahead, buying tickets from trusted sources, and understanding travel and lodging costs can help fans avoid unnecessary stress and financial loss.”

— Alma Galvan, Spokesperson

What’s next

The BBB is encouraging consumers who encounter suspicious ticket sellers or misleading travel offers to report them to BBB.org/ScamTracker.

The takeaway

The BBB's warnings highlight the importance of careful planning and research when attending major events like the Super Bowl, where scammers and high prices can put a damper on the excitement. By following the BBB's advice, fans can enjoy the game while protecting themselves from financial losses.