Adcom Launches AI-Powered Communication Labs

Bay Area firm transforms training with hands-on, practice-based learning approach.

Jan. 28, 2026 at 1:55pm by Ben Kaplan

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Adcom Designs, a Bay Area communications specialist with 45 years of experience, has announced the launch of its AI-Enabled Communication Labs. The new offering marks a shift from traditional lecture-based training to a hands-on, practice-centered learning model that integrates AI throughout the curriculum.

Why it matters

Research shows adults retain significantly more information through practice-based learning compared to passive instruction. Adcom's new AI-powered labs aim to make communication training more relevant and impactful for participants.

The details

Adcom's AI-Enabled Communication Labs leverage research showing adults retain 75% of what they learn through practice, compared to just 5-10% through passive learning. The new labs will focus on hands-on, problem-centered instruction that is more likely to result in participants applying new skills.

  • Adcom Designs announced the new AI-powered communication labs on January 28, 2026.

The players

Adcom Designs

A Bay Area communications specialist with 45 years of experience in the field.

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The takeaway

Adcom's shift to AI-powered, practice-based communication training reflects a broader industry trend toward more engaging, relevant, and effective adult learning models that drive real-world application of new skills.