Major League Soccer and San Diego FC Launch Music Collective

The new Playmakers Music Collective will release original music, starting with 'SDFSHE' by SHAVONE.

Apr. 10, 2026 at 9:49pm

Got story updates? Submit your updates here. ›

An extreme close-up of shimmering, glittering sequins captured in dramatic, high-contrast studio lighting, conceptually representing the glamour and energy of the new music collective launched by Major League Soccer and San Diego FC.The Playmakers Music Collective celebrates the vibrant creativity and diverse voices of San Diego's music scene.San Diego Today

Major League Soccer (MLS) and San Diego FC have partnered with recording artist SHAVONE to launch the Playmakers Music Collective, a dedicated music initiative that will release original songs. SHAVONE has been named a founding artist in residence and will write and executive produce the collective's debut track 'SDFSHE', which celebrates women artists in San Diego. The announcement builds on San Diego FC's growing entertainment partnerships, including with Issa Rae and Tems.

Why it matters

The Playmakers Music Collective represents MLS and San Diego FC's efforts to invest in the local creative community and give artists a platform to showcase their talents. By tapping into the city's diverse music scene, the initiative aims to amplify underrepresented voices and evolve the role of music in the rapidly growing sport of soccer.

The details

SHAVONE, a Forbes 30 Under 30 technology executive, musician, and author, has been named a founding artist in residence of the Playmakers Music Collective. She will help shape the collective's creative vision and music output, working alongside other founding members like Tony Martinez, Dontae Ralston, Leon Goodrum, Ramel Wallace, and Matthew 'Beazie Beats' Arellano. 'SDFSHE,' the debut track from the collective, is an anthem celebrating women artists in San Diego. The official music video was shot at Snapdragon Stadium, the home of San Diego FC and the National Women's Soccer League's San Diego Wave.

  • The Playmakers Music Collective and 'SDFSHE' track were announced on April 10, 2026.
  • The 'SDFSHE' music video was shot at Snapdragon Stadium in San Diego.

The players

Major League Soccer (MLS)

The top professional men's soccer league in the United States and Canada.

San Diego FC

A professional soccer team that plays in MLS and is based in San Diego, California.

SHAVONE

A Forbes 30 Under 30 technology executive, musician, Ford Model and Penguin author who has been named a founding artist in residence of the Playmakers Music Collective.

Tony Martinez

The founder of the San Diego FC MLS Music Playmakers Collective.

Issa Rae

A writer, producer and actor who was recently announced as a part owner of San Diego FC.

Got photos? Submit your photos here. ›

What they’re saying

“The Playmakers initiative has always been about creating real pathways for the creative community in San Diego. Launching the Music Collective and releasing 'SDFSHE' is a natural extension of that. It's about giving artists a platform to be seen, heard, and supported at a level that reflects the culture they represent. This is what it looks like when a club invests in its city beyond the game.”

— Tony Martinez, Founder of the San Diego FC MLS Music Playmakers Collective

“'SDFSHE' is about building real opportunities for artists in San Diego, especially women. I wrote this record with a clear intention to bring together voices from across the city while maintaining a strong creative direction. This project is about creating access, amplifying local voices, and showing what's possible when leagues invest in the creative communities that shape their cities. Through Future of Creatives and our collaboration with MLS and San Diego FC, we are soundtracking the season and evolving music's role in one of the world's fastest-growing sports.”

— SHAVONE

What’s next

The Playmakers Music Collective plans to release a series of original music throughout the year, building towards a larger project release that will coincide with the 2026 FIFA World Cup in the U.S.

The takeaway

By launching the Playmakers Music Collective, MLS and San Diego FC are demonstrating a commitment to investing in their local creative community and elevating underrepresented voices. The initiative represents a growing trend of sports leagues recognizing the power of music to connect with fans and shape the culture around the game.