3 Easy Ways for Average Investors to Get Into Real Estate

From rentals to house flipping to REITs, real estate offers diverse opportunities for building wealth.

Apr. 10, 2026 at 7:44pm

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A dramatic, cinematic close-up of heavy, industrial banking machinery and objects, conveying the physical, mechanical nature of the financial system that enables real estate investments.An extreme close-up of the inner workings of the financial system highlights the tangible infrastructure that underpins real estate investing and wealth-building.San Diego Today

Becoming a real estate investor is more accessible than many people think, with options ranging from rental properties and house flipping to real estate investment trusts (REITs). Experts explain the pros and cons of each approach, highlighting how real estate can provide steady income, tax benefits, and the potential for significant returns - if done right.

Why it matters

Real estate investing offers a path to building wealth for average investors, but requires careful planning and execution to manage the inherent risks. Understanding the different investment strategies can help people determine the best fit for their financial goals and risk tolerance.

The details

For rental properties, the key is finding the right location and managing the hassles of being a landlord. House flipping requires an eye for value, construction expertise, and strong financial planning. REITs provide an 'armchair' real estate investment by allowing people to own a diversified portfolio of properties without the hands-on work.

  • The article was published on April 10, 2026.

The players

Than Merrill

CEO of San Diego's FortuneBuilders and CT Homes.

Ed Laine

Partner and broker at Miller Laine Properties in the Seattle area.

Warren Ward

Owner of WWA Planning & Investments in Columbus, Indiana.

Simon Calton

CEO of the Carlton James Group.

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What they’re saying

“Real estate is one of the few investments where your upside is truly unlimited.”

— Than Merrill, CEO of FortuneBuilders and CT Homes

“I don't think of it as 'buy and hold,' but 'buy and collect checks.'”

— Ed Laine, Partner and broker at Miller Laine Properties

“REITs and real estate funds will often yield higher returns and have more security, but cost less and hold less risk for the investor than direct property investment.”

— Simon Calton, CEO of the Carlton James Group

What’s next

Investors interested in real estate should research the different strategies, consult with financial advisors, and start small to build experience and confidence before scaling up their investments.

The takeaway

Real estate investing offers diverse opportunities for average investors to build wealth, but requires careful planning and execution to manage the inherent risks. Understanding the pros and cons of rental properties, house flipping, and REITs can help people determine the best approach for their financial goals.